I must admit, reading the title here makes me scratch my head in disbelief as someone who has viewed Logan Paul and KSI's content over the last decade. But credit where it's due: KSI and Logan Paul have shown us the power of a modern marketing strategy, think of...
The Reddit Death Countdown: Joining the Ranks of Failed Social Networks or Bright Future Ahead?
Unless you’ve been living under a digital rock, chances are, you have heard of or used Reddit. Admittedly, it's not the first social network that jumps to mind, with the likes of Facebook (Meta) and Twitter (X) probably coming first, but it's still hugely popular with...
The Death of Twitter or Rise of the Phoenix? History, Decline & Uncertain Future of Twitter X Under Elon Musk
Back in April 2022, we were quick to jump on Elon Musk's interest in Twitter and created an article covering the news and implications of Musk’s takeover. We made a lot of predictions about what could happen as a result of such a takeover. It has now been over a year,...
The Decline of YouTube – An Uncertain Future For This Popular Video Platform (Update)
Editor’s Note: The world of social media changes quickly and this is our third update to our original 2019 'The Decline of YouTube - An Uncertain Future For This Popular Video Platform' article. In our second update, 'Looking to the Future – 2020 and Beyond for...
Should Businesses Include a Metaverse Marketing Strategy in Their Digital Marketing?
Back in 2016 we talked about how marketers can use virtual reality. With all of this talk about the metaverse, is it too soon to be thinking about metaverse marketing for the average business? As a digital marketing agency, we love all things digital. So, let’s take a...
Is Metaverse Social Media Marketing a Trend to Watch in 2022?
If you are new to terms like ‘the metaverse’, don’t worry — a lot of marketers and business owners are in the same boat. In this article, we explore whether metaverse social media marketing is a trend to watch in 2022? Before that, we have written a beginner-friendly...
How to Automate Social Media Posts with Hootsuite in 2019
In previous blogs we’ve talked about the importance of blogging and posting content frequently to social media. The problem is that sometimes if you are a small business, its hard to allocate time to sit on social networks all day posting interesting and informative...
Why You May Be Looking at Likes & Followers the Wrong Way
It's very common to hear from small businesses owners that they ‘want to increase their likes or follower count’ but when asked ‘why’ there is oftentimes no logical answer given. Isn’t it better to have more followers and likes, you might ask – generally of course but...
SEO Predictions, Trends & Factors to Watch Now and in the Future
Editor’s Note: The world of SEO changes quickly and in this update to our 2018 SEO predictions and trends article, we will be discussing what we can expect in terms of the evolution of SEO over the months and years to come. Our original post was created in January...
How Effective is Business Blogging for Your Content Marketing Strategy?
We’ve talked a lot about business blogging in our previous posts over the years, here are a few: https://opace.agency/blog/business-blogging-why-should-i-bother https://opace.agency/blog/simple-ways-to-generate-more-blog-traffic;...