2015 is the year of visual social media content. Visuals help to break through the clutter of online content and help businesses stand out from the crowd. Did you know that 90% of the information transmitted to the brain is visual? Visual content is also processed...
Importance of building engagement on social media channels
Today, social media is considered to be one of the best ways businesses can engage with their target market but it takes much more than simply setting up a profile and sending out a message each day. In order to build your engagement and get the most out of social...
RAR – The Recommended Agencies Register, good for Opace & good for customers too
We thought we would take the opportunity to write-up about the value of the Recommended Agencies Register (RAR). This is not something you can simply buy your way onto. You have to actually earn your place on the Recommended Agencies Register through obtaining...
The UKITA Quality Mark and our Opace membership
We previously posted about our place on the Recommended Agencies Register. Many of our customers may not be aware that we also belong to the UKITA network and what this means, so we're taking this opportunity to discuss our approval as UKITA Quality Mark holders....
Infographics: An essential component of your digital marketing
Infographics are the hottest new marketing trend so sit up and take note! Many websites are using them to share insightful information with customers and power up their marketing mix. If you’re on the hunt for a way to improve the effectiveness of your digital...
The ingredients for social media success in 2015
Your social media strategy can be compared to cooking a great meal – if you want the best results, it takes time and some great ingredients and things can’t be rushed. The below are part of your recipe for social media success in 2015 with some quality ingredients: 1)...
What technology and digital marketing changes can we expect to see in 2015?
2014 has been an interesting year for the internet and social media. We have seen things such as the ALS ice bucket challenge take off, continued attempts to filter the internet as well as e-sports taking off in such a big way. An interesting end to the year came with...
How to best utilise social media over the Christmas holiday period
Changing the routine We are all used to being in a routine when it comes to our company’s social media accounts – we post regular updates (some on specific days) and run our blogs the same way. With this being the case, it’s easy to slip into auto pilot and miss...
Has being connected made us disconnected from ourselves?
A nation obsessed with technology and social media After publishing my previous blogs about Facebook and social networks for business, it’s easy to forget that Facebook is also a social network that we enjoy in our free time, to keep in touch with friends and family....
A first look at Facebooks new Rooms app
What are Facebook's ‘Rooms’? Facebook recently released their latest app ‘Rooms’ which looks to connect users of similar interests together and allow anonymous discussion similar to the chat rooms of the early days of the internet. Rooms support photos, videos and...