Last month Apple announced their latest product, the Apple watch which is said to be ideal for tracking your movement, pulse rate and a host of unique features allowing users to track data about health as well as interact with friends in new and unique ways. A lot of...
Recent rumours almost became reality when Google were supposedly confirmed to be acquiring Twitch’s streaming service. This has led users and content creators to become concerned with the implications of this acquisition due to Google implementing unwelcome changes to...
Unless you’ve been living under a rock for the last month, you’ll already know about the ‘ice bucket challenge’ that has been sweeping social media lately. The last few weeks, however, videos have started being uploaded by celebrities taking part to raise awareness of...
When small businesses decide to take on social media, not all have a strategy or clearly defined objectives, so it becomes difficult to measure whether the social media is genuinely effective. Many run giveaways and competitions with the intention of growing likes and...
Virtual Reality back in the day… I remember, when I was about 12 years old in 1997 walking into the arcade on Portsmouth Pier. Right near the entrance were 2 massive machines. The aim of these machines was for you and a friend to step into each one, put a gigantic...
Facebook Ads in 2014 Long before Facebook started offering “suggested posts”, “sponsored ads” and the variety of different options they have today, Opace were offering more traditional B2B internet marketing services, including SEO, social media and of course Pay Per...
Small business advertising and brand promotion using Facebook Ads In the previous blog I looked at the benefits of using Facebook Ads for B2B marketing and recruitment: https://opace.agency/blog/facebook-ads-the-hidden-gem-of-b2b-marketing-and-recruitment. I explained...
There seems to be a misconception when it comes to getting your online video seen by a lot of people and that is that you need a big budget to reach thousands of people. The only thing you need is a good idea and you can reach thousands of people without having to pay...
1. Professional and User Generated produced video can be effective High regarded internet research organisation Comscore released a study that looked at the sales effectiveness of professionally produced online video production: the lift in preference for both...
Last week saw reports of two major changes introduced by Google, removal of keyword search data from Google Analytics and their biggest algorithm change for 12 years, codenamed Hummingbird. If it was a bad week for marketers, the ultimate sufferers may be hard pressed...
