It’s no secret that social media platforms such as Facebook and X (Twitter) have become increasingly filled with advertisements, spam, and bots over recent years. The overabundance of spam and advertisements has led many individuals and businesses to distance their...
Since I first tested DALL-E, I've been on something of a rollercoaster with AI image generation and generative AI in general, but has everything just changed with the new GPT-4o image generation capabilities? Let's do a deep dive into GPT-4o vs DALL-E 3, Stable...
![What Are Viral Videos? Examples of Viral Video Marketing & How They They Can Benefit Your Business? [UPDATED]](https://opace.agency/wp-content/uploads/2014/01/Brands-should-use-short-form-viral-video-marketing-400x250.jpg)
There’s a common misconception about getting your online video seen by thousands—it’s often believed you need a massive budget to achieve this. In reality, all it takes is a great idea to capture attention, and you can reach a huge audience without having to spend...
As modern consumers, we’re used to getting what we want, when we want it, and gratification must be instant. In the mood to watch a horror movie? You have access to thousands of options immediately via Netflix or Shudder. Need to change a car tyre? The answer is just...
With so many ways to create and share video content, it can be difficult to know which format and platforms to use as a business or creator. It can be hard to know whether to create short-form video content or traditional long-form videos to engage and inform your...
I must admit, reading the title here makes me scratch my head in disbelief as someone who has viewed Logan Paul and KSI's content over the last decade. But credit where it's due: KSI and Logan Paul have shown us the power of a modern marketing strategy, think of...
Unless you’ve been living under a digital rock, chances are, you have heard of or used Reddit. Admittedly, it's not the first social network that jumps to mind, with the likes of Facebook (Meta) and Twitter (X) probably coming first, but it's still hugely popular with...
Back in April 2022, we were quick to jump on Elon Musk's interest in Twitter and created an article covering the news and implications of Musk’s takeover. We made a lot of predictions about what could happen as a result of such a takeover. It has now been over a year,...
Tiktok, Twitch and Twitter — they all have them. Memes! Chances are, if you have a social media account, you’ll have likely seen at least one in your time browsing your feed. They are great for a laugh every now and again, but can they provide any value for...
Editor’s Note: The world of social media changes quickly and this is our third update to our original 2019 'The Decline of YouTube - An Uncertain Future For This Popular Video Platform' article. In our second update, 'Looking to the Future – 2020 and Beyond for...
