Unless you’ve been living under a digital rock, chances are, you have heard of or used Reddit. Admittedly, it's not the first social network that jumps to mind, with the likes of Facebook (Meta) and Twitter (X) probably coming first, but it's still hugely popular with...
The Death of Twitter or Rise of the Phoenix? History, Decline & Uncertain Future of Twitter X Under Elon Musk
Back in April 2022, we were quick to jump on Elon Musk's interest in Twitter and created an article covering the news and implications of Musk’s takeover. We made a lot of predictions about what could happen as a result of such a takeover. It has now been over a year,...
Mastering Meme Marketing: What Are Memes & How Can They Be Leveraged by Businesses?
Tiktok, Twitch and Twitter — they all have them. Memes! Chances are, if you have a social media account, you’ll have likely seen at least one in your time browsing your feed. They are great for a laugh every now and again, but can they provide any value for...
The Battle of the Short-Form Video Platforms: YouTube Shorts vs TikTok vs Instagram Reels [UPDATED]
With so many ways to create and share video content, it can be difficult to know which format and platforms to use as a business or creator. It can be hard to know whether to create short-form video content or more traditional long-form videos to engage and inform...
The Decline of YouTube – An Uncertain Future For This Popular Video Platform (Update)
Editor’s Note: The world of social media changes quickly and this is our third update to our original 2019 'The Decline of YouTube - An Uncertain Future For This Popular Video Platform' article. In our second update, 'Looking to the Future – 2020 and Beyond for...
History of Virtual Reality: The Rise, Fall & Future of VR (update)
Editor's note: We posted the below article back in 2016 covering the history of virtual reality and its rise in popularity for both gaming and businesses alike. We thought it would be useful to take a look at how things have changed in the years since 2016. In this...
Is Metaverse Social Media Marketing a Trend to Watch in 2022?
If you are new to terms like ‘the metaverse’, don’t worry — a lot of marketers and business owners are in the same boat. In this article, we explore whether metaverse social media marketing is a trend to watch in 2022? Before that, we have written a beginner-friendly...
Are The Metaverse And Virtual Reality The Same Thing? What About XR & MR?
With all of these new terms being used more and more, it can be difficult to keep up. This is why we thought it’d be useful to create an article explaining some of the key differences between the metaverse and Virtual Reality (VR). We will also talk about Augmented...
What Is the Metaverse & What Are NFTS? What Does This Mean for Business?
You may have heard the term ‘metaverse’ mentioned on the news, in articles or in general conversation. This has likely left you asking yourself questions like, ‘what is the metaverse?’, and other questions such as, 'what is an NFT'? Well, this article will attempt to...
Elon Musk Buys Twitter — What Does This Mean For The Future of Twitter?
Earlier this week, the news that Elon Musk buys Twitter for $44 billion was in the headlines, but what does this mean for the future of Twitter? Twitter has been on seemingly shaky ground since previous owner and CEO Jack Dorsey left the company back in November 2021....