Everyday more and more companies are registering a Facebook page for their business in the hope of driving more traffic to their website and increasing their online presence. Is Facebook really worth it and why should I bother? For most businesses, Facebook can have a...
Using social media marketing to become a social brand The social brands Top 100 survey was released recently and at first glance it would be easy to think that the list means nothing to the average SME or sole trader. They don't have the 'name' or resources to make...
Ask yourself a question: Should we say goodbye to the company website? More and more companies are jumping on the social media bandwagon and are using this platform to engage with existing customers as well as attracting potential new customers. Social media is seen...
Why internet marketing is more important than ever? In these tough financial times, where the current economic climate is dictating how businesses are performing or not performing, marketing and brand awareness is more important than ever. Valuable revenue is being...
The Facebook phenomenon Ever since it was created, Facebook has taken the world by storm. No one ever imagined how big this social network would become. Just recently, Facebook exceeded 500 million users and has now become the number one activity on the internet. From...
SEO or social media for online marketing? With social media marketing becoming so intertwined with search engine optimsiation (SEO) and link building, you wouldn't be alone if you're getting a bit confused. You may be wondering which gives the better ROI – SEO or...
SEO and Social Media Your business website may have lots of usable and convincing content but this alone is not enough to gain new customers and revenue. When your website gets to this point, then it is time to create a link building strategy to boost your brand...
Why should businesses consider social media marketing? Ask any teenager what Facebook is and you will get an immediate response and detailed description as well as other social media platforms thrown into the discussion including Twitter and You Tube. All of these and...
Social media for small businesses - If Facebook is free, why does my company have to pay for social media? When I speak to owners of small and medium sized businesses about social media, they often say something like: "Finally, after years of paying through the nose...
Social media marketing and Twitter Twitter is hardly ever out of the news. This week, press reports of a possible takeover valued the business at $10 billion dollars – not bad for a company that is just 5 years old. The Egyptian revolution also saw the use of Twitter...
