There’s no doubt that the world of business has been something of a rollercoaster since March 2020, with some really significant changes; some of which are proving to be long-term in a bid to stay productive while keeping the COVID-19 virus at bay. While brands are...
Sentimentally Speaking – Using sentiment analysis to turn followers into leads
It’s a simple fact that a business needs customers - and most brands put in a considerable amount of time to find, nurture and keep those customers. Sentiment analysis can play a significant role in this. The world of commerce changes at lightning speed but, one thing...
Will Businesses Adopt Virtual Services & Remote Working as a Result of the Coronavirus Pandemic?
The COVID-19 Coronavirus pandemic is a milestone moment in any of our lives. The virus is wreaking havoc across the world, but with this threat also comes a long-awaited opportunity within organisations to more fully embrace home and remote working. With travel bans...
How to Automate Social Media Posts with Hootsuite in 2019
In previous blogs we’ve talked about the importance of blogging and posting content frequently to social media. The problem is that sometimes if you are a small business, its hard to allocate time to sit on social networks all day posting interesting and informative...
Why You May Not Be Looking At Likes & Followers the Right Way
It's very common to hear from small businesses owners that they ‘want to increase their likes or follower count’ but when asked ‘why’ there is oftentimes no logical answer given. Isn’t it better to have more followers and likes, you might ask – generally of course but...
How Effective is Business Blogging as Part of Your 2019 Content Marketing Strategy?
We’ve talked a lot about business blogging in our previous posts over the years, here are a few: https://opace.agency/blog/business-blogging-why-should-i-bother https://opace.agency/blog/simple-ways-to-generate-more-blog-traffic;...
What Can Virtual Reality Do For Your Business? VR Uses, Opportunities & Applications in Business
Two years have passed since we first wrote the blog post ‘From VR Marketing to vCommerce: What Can Virtual Reality Do For Your Business?’ In our 2018 update, we explore the future of VR and the various uses, opportunities and applications in businesses. We thought it...
Google Plus Shutting Down, Where Did It All Go Wrong? A Google+ Timeline Showing its Decline
Google Plus (otherwise known as Google+) is shutting down over the next 10 months due to a reported security vulnerability. Although social networks have struggled with the occasional security concern, this was likely the final nail in the coffin for the struggling...
How to Change a Custom Tab, Welcome Page or Static HTML (iframe) on Your Facebook Business Page
As discussed in our previous blog post, there have been a number of changes since we first created our popular popular video tutorial on 'How to Customise a Static HTML: (iframe) tab' as part of our series on social media marketing. We've outlined detailed guidance...
How to Install a Custom Tab, Welcome Page or Static HTML (iframe) on Your Facebook Business Page
It’s been six years since we first created our very popular video tutorial on ‘How to install a Static HTML (iframe) tab’ as part of our series on social media marketing. However, a lot has chance since then and we thought it was time to bring our advice up-to-date...