Two of Opace’s finest, Rob Bryan and Adam Bullas, have a huge interest in the virtual reality space and have experimented with the Oculus Rift, HTC Vive, Samsung Gear VR, PlayStation VR and the Google Cardboard. Rob, as the Technical Director, and Adam as the...
Has Oculus Lost the First Generation of Virtual Reality to HTC?
In our previous article, we explored the history rise and fall of VR. It was Oculus who essentially brought about the rebirth of virtual reality in recent years. We’ve already seen in our previous articles that as a concept, virtual reality could technically be dated...
How Businesses & Marketers Can Use Virtual Reality (VR Marketing)
While it can’t be denied that the primary use for virtual reality currently is for gamers, businesses are quickly coming to realise that the use of virtual reality could play a big role in the way in which they market to their customers. This article is part of...
Open Source Virtual Reality & What This Means for Business
In our previous article we explored how businesses and marketers can use VR. In this article we are looking specifically at open source. Those who know us here at Opace well know that we were established from a firm belief that open source technology and platforms are...
Virtual Reality vs. Augmented Reality & the Applications for Business
In our previous article we examined what open source VR could mean for business. Alongside the rise of virtual reality, the tech world is also witnessing the rise of augmented reality. It is not meant to act as a competitor to virtual reality, but instead offers...
Visual Social Media Marketing: Using Pinterest and YouTube for Business
2015 is the year of visual social media content. Visuals help to break through the clutter of online content and help businesses stand out from the crowd. Did you know that 90% of the information transmitted to the brain is visual? Visual content is also processed...
The Importance of Building Engagement on Social Media Channels
Today, social media is considered to be one of the best ways businesses can engage with their target market but it takes much more than simply setting up a profile and sending out a message each day. In order to build your engagement and get the most out of social...
RAR – The Recommended Agencies Register, Good for Opace & Good for Customers Too
We thought we would take the opportunity to write-up about the value of the Recommended Agencies Register (RAR). This is not something you can simply buy your way onto. You have to actually earn your place on the Recommended Agencies Register through obtaining...
The UKITA Quality Mark and Our Opace Membership
We previously posted about our place on the Recommended Agencies Register. Many of our customers may not be aware that we also belong to the UKITA network and what this means, so we're taking this opportunity to discuss our approval as UKITA Quality Mark holders....
Infographics: An Essential Component of Your Digital Marketing
Infographics are the hottest new marketing trend so sit up and take note! Many websites are using them to share insightful information with customers and power up their marketing mix. If you’re on the hunt for a way to improve the effectiveness of your digital...