It takes far more than a great SEO strategy to be successful online. Don’t get us wrong, we’re champions of white hat SEO but as a team, we firmly believe that an integrated approach to SEO and digital marketing is the best approach.It offers much more powerful...
The Ingredients for Social Media Success
Your social media strategy can be compared to cooking a great meal – if you want the best results, it takes time and some great ingredients and things can’t be rushed. The below are part of your recipe for social media success in 2015 with some quality ingredients: 1)...
What to Expect in Digital Marketing
2014 has been an interesting year for the internet and social media. We have seen things such as the ALS ice bucket challenge take off, continued attempts to filter the internet as well as e-sports taking off in such a big way. An interesting end to the year came with...
Has Being Connected Made Us Disconnected from Ourselves?
A nation obsessed with technology and social media After publishing my previous blogs about Facebook and social networks for business, it’s easy to forget that Facebook is also a social network that we enjoy in our free time, to keep in touch with friends and family....
A First Look at Facebook’s New “Rooms” App
What are Facebook's ‘Rooms’? Facebook recently released their latest app ‘Rooms’ which looks to connect users of similar interests together and allow anonymous discussion similar to the chat rooms of the early days of the internet. Rooms support photos, videos and...
Is It Time for Something New in Social Media?
Recently we’ve seen a surge in popularity for new social networks such as ‘Ello’. Not just new social networks, but networks that actually try new things and aren’t as invasive when it comes to privacy. It makes me wonder, is it time for something new that could be...
Apple Watch: What to Expect from This New Device
Last month Apple announced their latest product, the Apple watch which is said to be ideal for tracking your movement, pulse rate and a host of unique features allowing users to track data about health as well as interact with friends in new and unique ways. A lot of...
What Google’s Takeover of Twitch Would Have Meant for Content Creators
Recent rumours almost became reality when Google were supposedly confirmed to be acquiring Twitch’s streaming service. This has led users and content creators to become concerned with the implications of this acquisition due to Google implementing unwelcome changes to...
Celebrities and Social Media: The ALS Ice Bucket Challenge
Unless you’ve been living under a rock for the last month, you’ll already know about the ‘ice bucket challenge’ that has been sweeping social media lately. The last few weeks, however, videos have started being uploaded by celebrities taking part to raise awareness of...
Establishing Objectives for Social Media Campaigns
When small businesses decide to take on social media, not all have a strategy or clearly defined objectives, so it becomes difficult to measure whether the social media is genuinely effective. Many run giveaways and competitions with the intention of growing likes and...