The Importance of LinkedIn for B2B Marketing and Social Media

The Importance of LinkedIn for B2B Marketing and Social Media

With Microsoft's recent acquisition of LinkedIn (discussed here), we felt it was about time to talk about this incredibly important, and in some ways underrated, social tool. LinkedIn has grown to become a platform where much business is won and conducted, as well as...

Importance of building engagement on social media channels

Importance of building engagement on social media channels

Today, social media is considered to be one of the best ways businesses can engage with their target market but it takes much more than simply setting up a profile and sending out a message each day. In order to build your engagement and get the most out of social...

The ingredients for social media success in 2015

The ingredients for social media success in 2015

Your social media strategy can be compared to cooking a great meal – if you want the best results, it takes time and some great ingredients and things can’t be rushed. The below are part of your recipe for social media success in 2015 with some quality ingredients: 1)...

How to best utilise social media over the Christmas holiday period

How to best utilise social media over the Christmas holiday period

Changing the routine We are all used to being in a routine when it comes to our company’s social media accounts – we post regular updates (some on specific days) and run our blogs the same way. With this being the case, it’s easy to slip into auto pilot and miss...

Has ‘being connected’ made us disconnected from ourselves?

Has ‘being connected’ made us disconnected from ourselves?

A nation obsessed with technology and social media After publishing my previous blogs about Facebook and social networks for business, it’s easy to forget that Facebook is also a social network that we enjoy in our free time, to keep in touch with friends and family....

Social Media – Is it time for something new?

Social Media – Is it time for something new?

Recently we’ve seen a surge in popularity for new social networks such as ‘Ello’. Not just new social networks, but networks that actually try new things and aren’t as invasive when it comes to privacy. It makes me wonder, is it time for something new that could be...

What Google’s takeover of Twitch would have meant for content creators

What Google’s takeover of Twitch would have meant for content creators

Recent rumours almost became reality when Google were supposedly confirmed to be acquiring Twitch’s streaming service. This has led users and content creators to become concerned with the implications of this acquisition due to Google implementing unwelcome changes to...

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