Congratulations. Your SEO strategy has worked and you find yourself #1 on Google - time to sit back and let the £s roll in. However for most businesses the truth is somewhat less rosy. All the SEO strategy is wasted if customers cannot find what they were searching...
The New Year is behind us but January is a still a good time for business of all types and sizes to review, plan and implement their business website and Internet marketing activities. So here is our guide to getting the best out of your Internet marketing: 1....
A marketer I know and respect said to me: "with all of the open source content management systems and free templates seemingly by the million, it must be great for businesses today because they don't have to pay £1000s for their websites". He's right of course – but...
In a recent edition of design journal The Drum, CEO of Brightfire John Hornell advised businesses who were thinking of redesigning their website to think again and offers some very cogent reasons why. Really this argument is another strand in the debate between the...
In theory, recent changes in web design and related-areas should mean that small businesses can design, build and manage their own website without any expert help or outside guidance. The reality, however, is a different story. For small businesses and small...
Birmingham City Council's Digital Plan Birmingham City Council's Digital Plan is over a half a decade old now and its Digital Districts programme is almost a year old. In the light of continued economic depression it may be worth looking a whether any such scheme will...
Why Magento has emerged no. 1 for ecommerce The e-commerce software Magento has emerged as the no. 1 e-commerce platform choice for start-ups, according to a survey by BestVendor. The company surveyed largely marketing and admin staff in over 500 new businesses. All...
Far from being a fad whose appeal will soon fade away, blogging is the social media marketing for SMEs and start-ups. Here are some of the best reasons why: 1. Google loves them You need to get your website seen so you need to make sure Google not only sees but also...
Sometimes it's hard not to feel sorry for small businesses who simply want their website to bring them more business. Recently they have had to deal with the impact of the growth in social media, Google's shifting algorithm that emphasises more on relevant regularly...
Despite an overall fall in adjusted retail sales figures this month, statistics to show that online sales continue to buck the trend by showing continual growth. Retail specialists KamCity reported (April 2011) the strongest online sales growth for 3 years: "As the...
