A marketer I know and respect said to me: with all of the open source content management systems and free templates seemingly by the million, it must be great for businesses today because they dont have to pay £1000s for their websites. Hes right of course but...
In a recent edition of design journal The Drum, CEO of Brightfire John Hornell advised businesses who were thinking of redesigning their website to think again and offers some very cogent reasons why. Really this argument is another strand in the debate between the...
In theory, recent changes in web design and related-areas should mean that small businesses can design, build and manage their own website without any expert help or outside guidance. The reality, however, is a different story. For small businesses and small...
Birmingham City Councils Digital Plan Birmingham City Councils Digital Plan is over a half a decade old now and its Digital Districts programme is almost a year old. In the light of continued economic depression it may be worth looking a whether any such scheme will...
Why Magento has emerged no. 1 for ecommerce The e-commerce software Magento has emerged as the no. 1 e-commerce platform choice for start-ups, according to a survey by BestVendor. The company surveyed largely marketing and admin staff in over 500 new businesses. All...
Far from being a fad whose appeal will soon fade away, blogging is the social media marketing for SMEs and start-ups. Here are some of the best reasons why: 1. Google loves them You need to get your website seen so you need to make sure Google not only sees but also...
Sometimes its hard not to feel sorry for small businesses who simply want their website to bring them more business. Recently they have had to deal with the impact of the growth in social media, Googles shifting algorithm that emphasises more on relevant regularly...
Despite an overall fall in adjusted retail sales figures this month, statistics to show that online sales continue to buck the trend by showing continual growth. Retail specialists KamCity reported (April 2011) the strongest online sales growth for 3 years: As the...
A website revolution is occurring The impact of social media, major changes to Googles algorithm and the importance of local search etc. are all having a major change of how websites are built, maintained and marketed. A website revolution is occurring whether we...
Googles so-called Panda update will have an impact on all online marketing and SEO. Its clear that good old fashioned content will play an increasingly important role in making sure websites are visible. This presents both opportunities for small businesses to...
