Are Social Bookmarking Links Effective for SEO?

Are Social Bookmarking Links Effective for SEO?

What is Social Bookmarking? In the same way that individuals use bookmarks in a web browser to curate content, social bookmarking is an online service that allows registered users to do the same. In addition, users can also annotate, edit and share web pages; in...

How to Use Moz to Check Backlinks and Domain Authority

How to Use Moz to Check Backlinks and Domain Authority

The SaaS marketing company, Moz, has been operating since 2005 on the core principle of ‘making the web a better place’. They offer software services based around SEO, all of which are designed to help webmasters improve their SEO and check backlinks using...

How to Check Backlink Quality and Trust Flow Using Majestic

How to Check Backlink Quality and Trust Flow Using Majestic

Majestic is a link intelligence supplier based in the UK. Capable of delivering powerful link analysis data for any URL, Majestic SEO is a tool designed to provide ‘flow metrics’ and enable website owners to check backlink quality for their own website and...

How to Use Blogger Outreach for Great Links and Exposure

How to Use Blogger Outreach for Great Links and Exposure

High quality links from top ranking and authoritative sites are a good way to build great links without breaching any Webmaster Guidelines. One of the best ways to do this is via content marking and an effectively designed blogger outreach programme. What is a Blogger...

Top Link Builder Tools to Improve Your SEO Rankings

Top Link Builder Tools to Improve Your SEO Rankings

Let’s be clear about this, building links is not as simple as firing a silver bullet. There is no one, single link builder tool on the market that will be a cure-all to help you reach the holy grail of the number one in Google's search results. What exists are plenty...

Black Hat, White Hat & Grey Hat SEO Techniques Explained

Black Hat, White Hat & Grey Hat SEO Techniques Explained

The terms White Hat, Black Hat and Grey Hat are often used to explain certain SEO tactics, but what do they actually mean? White Hat SEO Tactics White Hat SEO tacticians maintain a code of ethics that strictly adheres to the guidelines set by the leading search engine...

Top 10 Tips for Building High-Quality Links in 2017

Top 10 Tips for Building High-Quality Links in 2017

Links have been, and remain, one of the most important way to rank highly in search results. However, all links are not created equal, so we take a look at the best link building strategies in 2017 and how these have changed in recent years. Along with great content,...

Google Penguin 4.0 Update: Rolling Out in September 2016

Google Penguin 4.0 Update: Rolling Out in September 2016

On Friday 23rd September, 2016 Google confirmed that Penguin 4.0 was being rolled out across the world in multiple languages. This update is expected to be speedy but gradual in nature, with a rollout expected to be delivered over a 2 to 3 week period. What is Penguin...

The Importance of LinkedIn for B2B Marketing and Social Media

The Importance of LinkedIn for B2B Marketing and Social Media

With Microsoft's recent acquisition of LinkedIn (discussed here), we felt it was about time to talk about this incredibly important, and in some ways underrated, social tool. LinkedIn has grown to become a platform where much business is won and conducted, as well as...

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