In a recent edition of design journal The Drum, CEO of Brightfire John Hornell advised businesses who were thinking of redesigning their website to think again and offers some very cogent reasons why. Really this argument is another strand in the debate between the...
In theory, recent changes in web design and related-areas should mean that small businesses can design, build and manage their own website without any expert help or outside guidance. The reality, however, is a different story. For small businesses and small...
For many businesses, Search Engine Optimisation (SEO) is perhaps a little like a motor car easy to understand in theory but almost impossible in practice. The idea that connecting the keywords that your customer searches for to your website is obvious; but...
SEO and Link Baiting The term linkbait is often used in SEO circles but not many people are actually aware of what it means. If we were to define linkbait we would say: Linkbait is when you place content such as an article, blog, picture, post, or any other content...
Birmingham City Councils Digital Plan Birmingham City Councils Digital Plan is over a half a decade old now and its Digital Districts programme is almost a year old. In the light of continued economic depression it may be worth looking a whether any such scheme will...
Why Magento has emerged no. 1 for ecommerce The e-commerce software Magento has emerged as the no. 1 e-commerce platform choice for start-ups, according to a survey by BestVendor. The company surveyed largely marketing and admin staff in over 500 new businesses. All...
Far from being a fad whose appeal will soon fade away, blogging is the social media marketing for SMEs and start-ups. Here are some of the best reasons why: 1. Google loves them You need to get your website seen so you need to make sure Google not only sees but also...
With all the new algorithm changes happening at Google, they have been busy updating their Google Analytics and Webmaster Tools to incorporate new features into the reports. These new features include : Google+1 metrics Mobile reporting Improvements to map overlay...
SEO in a nutshell - Part 1 in our SEO Made Simple series Our SEO e-books are part of our wider do-it-yourself series of Internet marketing guides, all of which can be accessed FOR FREE when you Like our Facebook page. Introduction Search Engine Optimisation (SEO)...
Sometimes its hard not to feel sorry for small businesses who simply want their website to bring them more business. Recently they have had to deal with the impact of the growth in social media, Googles shifting algorithm that emphasises more on relevant regularly...
