In theory, recent changes in web design and related-areas should mean that small businesses can design, build and manage their own website without any expert help or outside guidance. The reality, however, is a different story. For small businesses and small...
For many businesses, Search Engine Optimisation (SEO) is perhaps a little like a motor car – easy to understand in theory but almost impossible in practice. The idea that connecting the 'keywords' that your customer searches for to your website is obvious; but...
SEO and Link Baiting The term linkbait is often used in SEO circles but not many people are actually aware of what it means. If we were to define 'linkbait' we would say: 'Linkbait is when you place content such as an article, blog, picture, post, or any other content...
Birmingham City Council's Digital Plan Birmingham City Council's Digital Plan is over a half a decade old now and its Digital Districts programme is almost a year old. In the light of continued economic depression it may be worth looking a whether any such scheme will...
Why Magento has emerged no. 1 for ecommerce The e-commerce software Magento has emerged as the no. 1 e-commerce platform choice for start-ups, according to a survey by BestVendor. The company surveyed largely marketing and admin staff in over 500 new businesses. All...
Far from being a fad whose appeal will soon fade away, blogging is the social media marketing for SMEs and start-ups. Here are some of the best reasons why: 1. Google loves them You need to get your website seen so you need to make sure Google not only sees but also...
With all the new algorithm changes happening at Google, they have been busy updating their Google Analytics and Webmaster Tools to incorporate new features into the reports. These new features include : Google+1 metrics Mobile reporting Improvements to map overlay...
Sometimes it's hard not to feel sorry for small businesses who simply want their website to bring them more business. Recently they have had to deal with the impact of the growth in social media, Google's shifting algorithm that emphasises more on relevant regularly...
While lots of small businesses think ecommerce is a matter of good web design and SEO, today there is an increasing focus on social media. It might be a good time to look again at the value of perhaps ecommerce's original social media – the enewsletter and email...
![The Power of Viral Internet Marketing: Key Strategies for Success [UPDATED]](https://opace.agency/wp-content/uploads/2011/07/Capture3-400x250.jpg)
If carried out properly, the single biggest advantage of viral Internet marketing is this – your website will get lots of publicity and exposure very quickly. By being smart, creative, imaginative and using simple ingenuity as well as offering some incentives such as...
