How to use ChatGPT with Google Search Console CSV Data to Uncover SEO Analytics & Hidden Insights

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In this ever-evolving world of digital marketing, SEO continues to play a crucial role in driving organic traffic to websites and helping businesses to grow. However, Google Search Console is often overlooked in favour of tools like Google Analytics – and many users fail to realise the data that this tool holds.

With the advent of AI technology, data analysis has become more efficient and accurate, empowering businesses to make more informed decisions about their SEO strategies. The very latest AI tool to hit the scene is ChatGPT, which, when combined with Google Search Console data, can uncover valuable SEO insights and opportunities.

In this article, we will explore the process of using ChatGPT and Google Search Console CSV data to optimise your website’s SEO performance and gain a competitive edge.

Introduction

SEO is a vital aspect of digital marketing that helps improve the visibility of a website or web page in search engine results.

Effective SEO requires a thorough understanding of various data points and metrics, which can be overwhelming and time-consuming. However, advancements in AI technology have introduced new opportunities in data analysis, and one such powerful tool is ChatGPT.

In the very short space of time since ChatGPT was released, everybody has jumped on the bandwagon of sharing their favourite prompts – and we’re no exception as can be seen in our guide to prompt engineering! There’s certainly no shortage of prompts being shared on social media and new prompt cheatsheets are popping up every day.

However, as far as SEO is concerned, most of these prompts are for brainstorming ideas, content planning, keyword analysis and content creation. When integrated with data from Google tools, like Google Search Console, ChatGPT can provide some amazing AI-driven SEO analysis, helping businesses to uncover hidden insights and optimise their website performance.

Extracting Data from Google Search Console

CSV, Excel or Google Sheets export

To begin the process of AI-driven SEO analysis using ChatGPT and Google Search Console data, you first need to export relevant data from Google Search Console.

Here’s a step-by-step guide to exporting the data:

1. Log in to your Google Search Console
2. Select the property (website) you wish to analyse
3. Navigate to the relevant section (“Performance” for example) on the left-hand side menu
4. Adjust the date range to your desired period
5. Click on the “Export” button at the top-right corner and select the file format (CSV or Google Sheets) to download your data.

Google Search Console API

For more advanced data retrieval, you can explore the Google Search Console API, which allows you to programmatically access and manage your data. We won’t go into the Google Search Console API here, but it’s one we hope to cover in a future guide.

Developing ChatGPT Prompts for Data Analysis

To harness the power of ChatGPT for analysing SEO data, we must first understand its capabilities and limitations.

As an AI model, ChatGPT can process large amounts of information and produce human-like responses. The key to unlocking its potential for SEO analysis lies in crafting effective prompts that guide the AI towards generating meaningful insights.

As mentioned already, there are a huge number of prompts now available online for analysing data and coming up with SEO ideas.

Understanding the Capabilities of ChatGPT in Analysing SEO Data

ChatGPT can perform various tasks related to SEO data analysis, such as:

• identifying trends,
• spotting gaps,
• detecting technical issues, and
• suggesting improvements.

However, it’s crucial to remember that ChatGPT is limited by the quality of the data and the clarity of the prompts provided.

To ensure accurate results, always use up-to-date and relevant data and craft clear and concise prompts that guide ChatGPT’s analysis.

First, some important caveats

When working with CSV exports, you will very quickly use up your max token allowance.

Token counts

You can find more about this here: https://help.openai.com/en/articles/4936856-what-are-tokens-and-how-to-count-them

The issue when working with ChatGPT is that you can’t actually see how many tokens are being used.

You’ll need to experiment with this a bit and probably shorten your CSV input so that it’s allowed.

The version of ChatGPT and the model used

GPT-4 will allow more tokens and is able to process more data than GPT-3.

You’ll probably notice different limitations depending on whether you are using the free version of ChatGPT or the paid ChatGPT Plus version.

Using your CSV data

Rather than opening the CSV file using Excel or Google Sheets, it’s easiest to just open it using a plain text editor and copy the contents to then paste into ChatGPT.

This does work with ChatGPT but it also works with Bard

The title of this article focuses on ChatGPT because it’s the most popular and discussed generative AI platform right now.

However, all of the principles and prompts provided below will also work using similar tools like Bard for example.

Try testing different tools to see which gives the best response. You may actually find that Bard is better suited to your needs than ChatGPT, especially given it has web browsing capabilities whereas the free version of ChatGPT doesn’t at this very moment.

Creating Effective Prompts for AI-driven Analysis of Google Search Console Data

To create effective prompts for ChatGPT, consider the specific data you want to analyse and the insights you hope to gain.

For example, if you want to identify trends in search queries, you might provide a CSV file with relevant data and use the following prompt:

PROMPT: Analyse the provided search query data from Google Search Console and identify emerging trends and patterns: [copy + paste CSV export data]

For each individual prompt, ensure you’ll need to make sure you are in the right section, e.g. Performance, Pages, or External Links. In this case, we export data from Performance and select the Queries CSV export.

This is how it looks: 

Here’s what the result looks like:

Uncovering SEO Analytics & Hidden Insights

Identifying Trends, Gaps & Growth Opportunities

Analysing data trends to uncover patterns and opportunities: By using ChatGPT and Google Search Console to analyse data, you can identify patterns in search queries, user behaviour, and more. This information can help you spot emerging trends and uncover opportunities for growth.

PROMPT: Analyse the provided search query data from Google Search Console and identify patterns and opportunities for growth: [copy + paste CSV export data]

To obtain relevant data for this analysis, visit the Performance report in Google Search Console, apply the necessary filters, and export the data as a CSV file. Use the Queries CSV export.

Identifying gaps in content, keywords, and search queries: ChatGPT can also help you identify gaps in your website’s content and keyword targeting. By analysing your current performance data, the AI can suggest areas where you might be missing out on valuable search traffic.

PROMPT: Analyse the provided Google Search Console data and identify gaps in content and keyword targeting that can be addressed to improve search visibility: [copy + paste CSV export data]

To gather the necessary data for this prompt, export data from the Performance report, focusing on search queries with low impressions or rankings. Use the Queries CSV export. Alternatively, you could try a similar prompt but using the Pages CSV export.

Optimising Top-Performing Pages and Keywords

Analysing high-ranking pages and optimising their performance further: With ChatGPT’s help, you can analyse your top-performing pages and identify ways to optimise them further. This might involve improving on-page SEO elements, enhancing user experience, or updating content to better serve users’ needs.

PROMPT: Analyse the provided high-ranking page data from Google Search Console and suggest improvements to further optimise their performance: [copy + paste CSV export data]

To access the data needed for this analysis, export data from the Pages report from within Performance in Google Search Console, focusing on pages with high rankings and impressions.

Identifying and leveraging top-performing keywords: ChatGPT can also help you identify your best-performing keywords and suggest ways to leverage them for increased search visibility. This might include creating new content, optimising existing pages, or building high-quality backlinks.

PROMPT: Analyse the provided keyword data from Google Search Console, identify top-performing keywords, and suggest ways to leverage them for increased search visibility: [copy + paste CSV export data]

To collect the necessary keyword data, export the Queries data from the Performance report in Google Search Console, focusing on keywords with high rankings and impressions.

Resolving Technical SEO Issues

Detecting and fixing technical SEO issues for improved website performance: Technical SEO issues can negatively impact your website’s performance and search rankings. By using ChatGPT, you can analyse your data to detect and resolve technical issues such as broken links, crawl errors, and indexing problems.

PROMPT: Analyse the provided Google Search Console data and identify technical SEO issues that need to be addressed for improved website performance: [copy + paste CSV export data]

To gather the necessary data for this analysis, visit the Indexing (Coverage) section in Google Search Console and export data related to errors and warnings.

Analysing crawl errors and optimising website structure: ChatGPT can help you identify and resolve crawl errors that may be impacting your website’s search visibility. By addressing these issues, you can ensure that search engines can efficiently crawl and index your site.

PROMPT: Analyse the provided crawl error data from Google Search Console and suggest improvements to the website structure to enhance search engine crawling and indexing: [copy + paste CSV export data]

To access the required data for this prompt, visit the Indexing (Coverage) section, and drill down into the section you are interested in (in this case, crawl data), then export data related to crawl errors.

Enhancing User Experience and Engagement

Analysing user engagement metrics and identifying areas for improvement can provide significant improvements in terms of SEO: User engagement metrics such as bounce rate, time on page, and click-through rate can provide valuable insights into how users interact with your website.

ChatGPT can help you analyse these metrics and identify areas where improvements can be made to enhance user engagement. However, this is where Google Analytics also comes in. When combining exports and data from Google Search Console with Google Analytics, expect powerful answers from ChatGPT.

PROMPT: Analyse the provided user engagement metrics from Google Search Console and suggest improvements to enhance user experience and engagement: [copy + paste CSV export data]

To obtain the necessary data for this analysis, you will need to integrate your Google Search Console account with Google Analytics. Then, export relevant user engagement data from the Behaviour report in Google Analytics.

You can also combine data exported from Google Search Console to analyse the Click Through Rates (CTR) using the Queries CSV export file under Performance.

Optimising mobile usability, site speed, and Core Web Vitals for enhanced user experience: Ensuring that your website is mobile-friendly and loads quickly are both essential for providing a positive user experience and maintaining high search rankings. ChatGPT can help you analyse your data to identify potential issues related to mobile usability and site speed.

PROMPT: Analyse the provided mobile usability and site speed data from Google Search Console and suggest improvements to enhance user experience: [copy + paste CSV export data]

To gather the required data for this prompt, visit the Experience section, and then the Mobile Usability and Core Web Vitals reports and export the relevant data.

Tracking Backlinks and Identifying Opportunities

Monitoring backlinks and assessing their relevance and quality: Backlinks play a vital role in SEO, as they signal to search engines that your content is valuable and authoritative. ChatGPT can help you monitor your backlink profile and assess the relevance and quality of the links pointing to your site.

PROMPT: Analyse the provided backlink data from Google Search Console and assess the relevance and quality of the links pointing to the website: [copy + paste CSV export data].

To access the necessary backlink data, visit the Links report in Google Search Console and export data related to external links pointing to your site.

2. Identifying potential link-building opportunities: By analysing your backlink profile, ChatGPT can help you identify potential link-building opportunities to improve your website’s search visibility. This might include reaching out to relevant websites, creating high-quality content, or leveraging social media to attract more backlinks.

PROMPT: Analyse the provided backlink data from Google Search Console and suggest potential link-building opportunities to increase search visibility: [copy + paste CSV export data]

To gather the required data for this prompt, export data from the Links report, and export CSV data focusing on external links pointing to your site.

Analysing Search Traffic and Identifying Trends

Monitoring search traffic patterns and identifying emerging trends: By using ChatGPT to analyse your Google Search Console data, you can monitor search traffic patterns and identify emerging trends that may impact your SEO strategy.

This information can help you stay ahead of the competition and adapt your strategy to changing user behaviour and search engine algorithms.

PROMPT: Analyse the provided search traffic data from Google Search Console and identify emerging trends that may impact the website’s SEO strategy: [copy + paste CSV export data]

To obtain the necessary data for this analysis, export data from the Performance report, and export data focusing on search queries, impressions, clicks, and rankings.

Utilising data analysis to uncover new SEO opportunities: ChatGPT’s AI-driven analysis of your Google Search Console data can help you uncover new SEO opportunities that might have gone unnoticed. By leveraging these insights, you can fine-tune your strategy and stay ahead of the competition.

PROMPT: Analyse the provided Google Search Console data and identify new SEO opportunities to improve search visibility and drive organic traffic: [copy + paste CSV export data]

To gather the required data for this prompt, export relevant data from various sections, such as Performance, Pages, Links, and Indexing (Coverage).

Staying Up-to-Date with Google Search Changes

Keeping track of algorithm updates and their impact on search rankings: Search engine algorithms are constantly evolving, and it’s essential to stay informed about the latest changes to maintain high search rankings. ChatGPT can help you monitor the impact of algorithm updates on your website’s performance and adapt your SEO strategy accordingly.

PROMPT: Analyse the provided Google Search Console data and assess the impact of recent algorithm updates on the website’s search rankings: [copy + paste CSV export data]

To access the necessary data for this analysis, monitor your Google Search Console data regularly and identify any significant changes in search rankings, impressions, and clicks. You may need to feed ChatGPT with some context about the algorithm update if it’s not connected to the web. If you are connected to the web, you can ask ChatGPT to browse the internet and find the latest information about algorithm updates.

Adapting SEO strategies based on the latest changes: By staying informed about the latest algorithm updates and their impact on search rankings, you can adapt your SEO strategies to ensure your website remains competitive in the ever-changing online landscape.

PROMPT: Analyse the provided Google Search Console data and suggest improvements to the SEO strategy based on the latest algorithm updates and their impact on search rankings: [copy + paste CSV export data]

To collect the necessary data for this analysis, monitor your Google Search Console account regularly and identify any significant changes in search rankings, impressions, and clicks. Again, you will need to provide context or ask ChatGPT to get the latest information from the internet.

Leveraging ChatGPT for Reports and Insights

Utilising ChatGPT to generate comprehensive reports and actionable insights can help you make data-driven decisions and improve your SEO strategy.

By automating repetitive tasks such as data analysis and report generation, you can save time and streamline your workflow, leaving you more time to focus on other aspects of your SEO efforts.

Conclusion: Google Search Console + ChatGPT, the Ultimate SEO Combo

Using ChatGPT and Google Search Console data for AI-driven SEO analysis can unveil hidden insights and give you a competitive edge in the ever-changing world of SEO.

By exporting relevant data, crafting effective ChatGPT prompts, and analysing various aspects of your website’s performance, you can identify trends, gaps, and opportunities to improve your search visibility and drive organic traffic.

As you explore the potential of AI-driven SEO analysis, remember that staying up-to-date with algorithm updates, adapting your strategy based on the latest changes, and continuously monitoring your website’s performance are crucial for long-term success.

With the power of ChatGPT and the wealth of data available through Google Search Console at your disposal, the possibilities for uncovering hidden insights and gaining a competitive edge are virtually limitless.

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