Editor's note: within literally days of creating the below guide, the creators of DALL-E, OpenAI, launched ChatGPT. Our 6th January 2023 update to this guide expands on our summary of AI copywriting and written text, by covering the ChatGPT BETA service now being...
The Decline of YouTube – An Uncertain Future For This Popular Video Platform (Update)
Editor’s Note: The world of social media changes quickly and this is our third update to our original 2019 'The Decline of YouTube - An Uncertain Future For This Popular Video Platform' article. In our second update, 'Looking to the Future – 2020 and Beyond for...
Should Businesses Include a Metaverse Marketing Strategy in Their Digital Marketing?
Back in 2016 we talked about how marketers can use virtual reality. With all of this talk about the metaverse, is it too soon to be thinking about metaverse marketing for the average business? As a digital marketing agency, we love all things digital. So, let’s take a...
Is Metaverse SEO the Future of Search Marketing?
As an SEO agency, we're big lovers of all things digital, so the question arises, is metaverse SEO (or should we say meta SEO) the future of search marketing? After witnessing Facebook’s rebrand to Meta, a question that now comes to mind is which company will be next...
Metaverse vs Virtual Reality – Are They the Same Thing?
With all of these new terms being used more and more, it can be difficult to keep up. This is why we thought it’d be useful to create an article explaining some of the key differences between the metaverse and Virtual Reality (VR). We will also talk about Augmented...
What Are NFTs and the Metaverse?
You may have heard the term ‘metaverse’ mentioned on the news, in articles or in general conversation. This has likely left you asking yourself questions like, ‘what is the metaverse?’, and other questions such as, 'what is an NFT'? Well, this article will attempt to...
SEO Basics Every Business Must Know
8 SEO basics you shouldn't ignore SEO does not always have the best reputation, so in this guide, we will explore some SEO basics that every business or website owner needs to know. Unscrupulous businesses or sadly "SEO specialists" have taken advantage of search...
Virtual Commerce: Virtual Reality & Metaverse eCommerce – The Future of Online Shopping
Editor’s Note: Our 2022 edition exploring VR eCommerce provides our latest take on the topic first explored in 2016 and again in 2019. All of our previous insights can be found below and remain un-touched apart from correcting the odd typo. This latest update extends...
Starting The Conversation: What You Need to Know About Conversational Marketing for 2022
There’s no doubt that the world of business has been something of a rollercoaster since March 2020, with some really significant changes; some of which are proving to be long-term in a bid to stay productive while keeping the COVID-19 virus at bay. While brands are...
How to Measure Your SEO Results and Digital Marketing Success
Perfecting your SEO and digital marketing strategy can be a lengthy process. It requires a great deal of care and attention. To this end, you should always measure your SEO results and make sure that your effort is paying off. You can measure the success of your SEO...