I must admit, reading the title here makes me scratch my head in disbelief as someone who has viewed Logan Paul and KSI's content over the last decade. But credit where it's due: KSI and Logan Paul have shown us the power of a modern marketing strategy, think of...
The Future of Artificial Intelligence: What Is AGI? AI vs AGI vs ASI, GPT-5 AGI & OpenAI’s ‘o1’ Reset [UPDATED]
Advancements in Artificial Intelligence, including ANI, AGI (Artificial General Intelligence), and ASI, are moving so fast in 2023 and 2024 that it's hard to keep up, even for a technology company. With rumours that AGI had been achieved internally due to OpenAI's...
ChatGPT: A 2023 Tipping Point To Rival the Internet in 1983, but is OpenAI’s ‘o1’ Model the Largest AI Inflection Point Yet ? [UPDATED]
Editor's Note [September 16th 2024]: This article was originally published in March 2023 and has undergone multiple updates since. On March 3rd 2023, we published our original article discussing the AI inflection point introduced by OpenAI's ChatGPT. Only days later,...
Brilliance, Betrayal & Building Tomorrow: The History of OpenAI & Its Future
.fluid-width-video-wrapper{left:0% !important;width:100%!important;position:relative !important;} In the tech and software industry, product and service iterations happen incredibly quickly, it’s inherent in the process of iterative design and fast software cycles....
The Reddit Death Countdown: Joining the Ranks of Failed Social Networks or Bright Future Ahead?
Unless you’ve been living under a digital rock, chances are, you have heard of or used Reddit. Admittedly, it's not the first social network that jumps to mind, with the likes of Facebook (Meta) and Twitter (X) probably coming first, but it's still hugely popular with...
The Death of Twitter or Rise of the Phoenix? History, Decline & Uncertain Future of Twitter X Under Elon Musk
Back in April 2022, we were quick to jump on Elon Musk's interest in Twitter and created an article covering the news and implications of Musk’s takeover. We made a lot of predictions about what could happen as a result of such a takeover. It has now been over a year,...
AI Means The Death of SEO? Not So Fast – Let’s Look At How AI is Shaping The Future of SEO
Running a digital marketing agency, especially one that specialises in SEO, means confronting some important questions about the future of SEO in a world that's now consumed with AI tools like ChatGPT. Without a doubt, the future of SEO is set to change dramatically....
How Smart Technologies Will Revolutionise The Future of Web Design & Web Access
Over the years, websites have evolved far beyond just being simple static HTML pages created in Dreamweaver. We’ve seen the rise of database-driven websites utilising platforms such as Joomla, Drupal and WordPress, but we’ve also seen shifts in form factor across a...
Mastering Meme Marketing: How to Leverage Memes for Business
Tiktok, Twitch and Twitter — they all have them. Memes! Chances are, if you have a social media account, you’ll have likely seen at least one in your time browsing your feed. They are great for a laugh every now and again, but can they provide any value for...
YouTube Shorts vs TikTok vs Instagram Reels: The Battle of Short-Form Video Platforms
With so many ways to create and share video content, it can be difficult to know which format and platforms to use as a business or creator. It can be hard to know whether to create short-form video content or more traditional long-form videos to engage and inform...