Facebook Ads in 2014 Long before Facebook started offering “suggested posts”, “sponsored ads” and the variety of different options they have today, Opace were offering more traditional B2B internet marketing services, including SEO, social media and of course Pay Per...
Small business advertising and brand promotion using Facebook Ads In the previous blog I looked at the benefits of using Facebook Ads for B2B marketing and recruitment: https://opace.agency/blog/facebook-ads-the-hidden-gem-of-b2b-marketing-and-recruitment. I explained...
Push and Pulls for Twitter Every social media or online marketing agency will encourage businesses to look at social media marketing as part of their overall marketing strategy. There are ‘pushes and pulls’ for this belief. The push is greater engagement with clients...
2013 has seen a lot of changes from Google in terms of their search algorithm and their place in the smartphone market, so what can we expect from Google in 2014? Googles KitKat and App Indexing Google's latest version of mobile operating system Android will be named...
What’s a #TWIP? What’s a #twip? Well it as Twitter Tip – and we have lots of them designed to make your Twitter marketing really deliver. Twitter is increasingly being used by organisations to maintain contact with their customer base on a regular basis. It’s a great...
Why consider Twitter? When I talk to friends that aren’t yet on Twitter, they tend to respond with ‘Why would I want to know what some celebrity has had for breakfast’. Although this may be the case with some accounts on Twitter, there is a vast ocean of potential...
Is it time to fling open the windows, let the fresh air blow away some cobwebs and start all those essential household chores you have put off in time for the long cold winter. For businesses, now would be a good time to do something similar for their social media...
Why social media for business In our experience most organisations know they should be using social media as part of their overall marketing strategy, but for smaller organisations this is not followed up with any actual activity. It may be that they lack time or...
Do we really trust written words? We all like testimonials, but do we really trust them when just presented to us as text? For me hearing first-hand experiences from customers and clients happy with a certain product or service is far more reliable. This combined with...
Twitter insights from a social media marketing agency Twitter's list of its top 10 campaigns of last year should be of interest to more than a social media marketing agency because it contains some useful insights for any business to maximise their Twitter activity...
