A leading Birmingham web design company this week offered some timely advice to help Birmingham businesses make the most of their social media activity. Opace are a web design and social media marketing company who have helped many local businesses maximise their...
Adobe Proclaims 2013 the Year of Content
In the latest survey from Econsulting and software giants Adobe one message is clear – that content marketing is the main concern for in-house marketers (and we would suggest social media agency) as they look forward to 2013. The report 'Digital Trends 2013' is based...
Why Social Sharing is Essential for SEO
Encouraging web users to share the content of your website should be an increasingly important part of your website SEO. Of course, encouraging sharing is good business practice as it will help promote your business, brand, goods and services. However, social sharing...
How to Effectively Use Images in Web Design
Images are important when you are planning your website design for plenty of reasons, but they can also have a negative effect and this article attempts to help you maximise the effectiveness of your design. One area that is sometimes overlooked is the actual images...
How to Develop Great Social Media Content
Top tips to help the time-strapped business owner's post effective social media content The increased importance of social media for businesses has been driven by the two most important players in the world of the internet: Google and web users! For many businesses –...
Top Tips for Getting Your Business Blog to #1
Successful Business Blogging Blogs are a great for businesses. Besides being a way to engage with customers, encourage feedback and build brand, done correctly business blogging is a relatively easy way to achieve high Google rankings with a minimum level of SEO...
How Social Media Marketing Can Benefit Retail Businesses
Is now the time to start? As Napoleonce declared, the British are 'a nation of shopkeepers' and it is as true in 2012 as it was in 1815. Local stores always find trading conditions difficult - they have had to survive the onslaught of supermarkets and now are facing...
Google Penguin Algorithm Changes: What It Means for Your SEO
On 24th April, Google made the following announcement: "In the next few days, we're launching an important algorithm change targeted at web spam. The change will decrease rankings for sites that we believe are violating Google's existing quality guidelines." The...
Will Google Panda Lead to More SEO Training?
Speaking at SXSW event in March this year, Matt Cutts, the head of Google's WebSpam team, spoke of further major changes to the Google Algorithm – and we want to look at how this may require further SEO training for those who carry out their own SEO. Google Panda...
Simple Ways to Generate More Blog Traffic
One of the most popular ways of spreading the word about your business is through a blog. Marketing using your business blog Blogs keep your customers updated on all your business activities as well as keeping them informed on a variety of relevant subjects. There are...