If you already have a website or are planning to create one, you've most likely heard about Search Engine Optimisation (SEO). For small businesses. SEO is one of the most powerful strategies to increase online visibility, attract more customers, and generate new...
Long-Tail SEO: What It Is, Examples & How to Use Long-Tail Keywords For High-Intent Search Traffic [UPDATED]
So, you're looking to understand the topic of long-tail SEO? Read on to discover how leveraging these targeted search strategies can improve your website’s visibility, attract the right audience, and ultimately drive more meaningful engagement. What is long-tail SEO?...
The Simple SEO Guide for Website Owners [UPDATED]
SEO (Search Engine Optimisation) is how you make your website easier to find on Google. It’s about improving your site so that when people search for things related to your business, your pages appear higher in the results. Editor's Note [12.02.25]: This is a major...
The Rise of AI-Generated Reviews: How to Spot Fake Reviews Easily & Deal With Them
Online reviews are crucial for website visitors and customers looking to factor first-hand experiences into their buying decisions: "95% of consumers read online reviews before making decisions" - Source Shapo Reviews are also important for service providers that can...
What Are Viral Videos? Examples of Viral Video Marketing & How They They Can Benefit Your Business? [UPDATED]
There’s a common misconception about getting your online video seen by thousands—it’s often believed you need a massive budget to achieve this. In reality, all it takes is a great idea to capture attention, and you can reach a huge audience without having to spend...
Sustainability in Retail: How Sustainable eCommerce & Green Practices Can Boost Your Bottom Line
You are likely reading the title and wondering how sustainability in retail and sustainable eCommerce can boost your bottom line, but stick with me—the world of eco-friendly business is changing fast, and you don’t want to be left behind. The following guide will help...
The Rise of Micro-Moment Marketing: Capturing Consumer Attention in Seconds
As modern consumers, we’re used to getting what we want, when we want it, and gratification must be instant. In the mood to watch a horror movie? You have access to thousands of options immediately via Netflix or Shudder. Need to change a car tyre? The answer is just...
AI Web Design: The Future, Creating Websites with Intelligent User Interfaces (IUI)
As Artificial Intelligence advances at a rate faster than ever before, what are the implications for AI web design, and what results can come from using Intelligent User Interfaces (IUI)? What are Intelligent User Interfaces, and what role do they play in the future...
KSI & Logan Paul Marketing Strategy: A Rebranding & Modern Marketing Masterclass
I must admit, reading the title here makes me scratch my head in disbelief as someone who has viewed Logan Paul and KSI's content over the last decade. But credit where it's due: KSI and Logan Paul have shown us the power of a modern marketing strategy, think of...
The Best Human & AI Live Chat (Chatbot) Hybrid Solution for Websites: ChatGPT, OpenAI Assistants & More
The Business Case for a Hybrid Human-AI Live Chat Solution: Does One Exist? When considering whether a hybrid human-AI live chat (chatbot) solution could work for your business, the benefits and potential challenges need to be carefully weighed up. On the one hand, a...