The ingredients for social media success in 2015

The ingredients for social media success in 2015

Your social media strategy can be compared to cooking a great meal – if you want the best results, it takes time and some great ingredients and things can’t be rushed. The below are part of your recipe for social media success in 2015 with some quality ingredients: 1)...

Has ‘being connected’ made us disconnected from ourselves?

Has ‘being connected’ made us disconnected from ourselves?

A nation obsessed with technology and social media After publishing my previous blogs about Facebook and social networks for business, it’s easy to forget that Facebook is also a social network that we enjoy in our free time, to keep in touch with friends and family....

A first look at Facebook’s new ‘Rooms’ app

A first look at Facebook’s new ‘Rooms’ app

What are Facebook's ‘Rooms’? Facebook recently released their latest app ‘Rooms’ which looks to connect users of similar interests together and allow anonymous discussion similar to the chat rooms of the early days of the internet. Rooms support photos, videos and...

Establishing objectives for your social media campaigns

Establishing objectives for your social media campaigns

When small businesses decide to take on social media, not all have a strategy or clearly defined objectives, so it becomes difficult to measure whether the social media is genuinely effective. Many run giveaways and competitions with the intention of growing likes and...

Facebook Ads: the hidden gem of B2B marketing and recruitment?

Facebook Ads: the hidden gem of B2B marketing and recruitment?

Facebook Ads in 2014 Long before Facebook started offering “suggested posts”, “sponsored ads” and the variety of different options they have today, Opace were offering more traditional B2B internet marketing services, including SEO, social media and of course Pay Per...

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