LinkedIn as a Lead-Generation Tool for B2C and B2B Marketing

LinkedIn as a Lead-Generation Tool for B2C and B2B Marketing

Is LinkedIn an effective marketing tool for business in 2018? How can social marketers use LinkedIn to benefit their business? What are some of the ROIs of LinkedIn for businesses using the social media channel in 2018? If you’ve considered investing both time and...

Instagram Business Case: B2B and B2C Social Media Marketing

Instagram Business Case: B2B and B2C Social Media Marketing

Is Instagram really the ‘rising star’ of social media marketing for business in 2018? What are some of the benefits and drawbacks for businesses wishing to incorporate this social media channel into their marketing strategy? How and why should it be integrated with...

GDPR Compliance for WordPress, Magento & Joomla Web Development

GDPR Compliance for WordPress, Magento & Joomla Web Development

If you have a WordPress, Magento, Joomla website or eCommerce store, or in fact any website, GDPR comes into force from 25th May 2018 across the EU and will forever change the way that organisations need to manage data and privacy. One aspect of GDPR compliance is...

Google’s SEO Rules & Guidelines for Link Building

Google’s SEO Rules & Guidelines for Link Building

Over the years, Google has produced many guidelines and documents to aid webmasters in understanding SEO and their views on link building. If you're here, you most likely want to understand what Google SEO rules and guidelines for link building exist. The issue of...