Is Instagram really the ‘rising star’ of social media marketing for business in 2018? What are some of the benefits and drawbacks for businesses wishing to incorporate this social media channel into their marketing strategy? How and why should it be integrated with...
What are the benefits of Twitter for business? How will its growth and usage in the near future determine the effectiveness of a marketing campaign for business? How can a company optimise Twitter for SEO? These are just examples of some of the questions businesses...
What are the benefits of Facebook and is there a business case for Facebook in 2018? How should B2B and B2C businesses optimise Facebook as a marketing tool, how does it compare to other social media platforms and does Facebook generate a positive ROI for...
If you have a WordPress, Magento, Joomla website or eCommerce store, or in fact any website, GDPR comes into force from 25th May 2018 across the EU and will forever change the way that organisations need to manage data and privacy. One aspect of GDPR compliance is...
Google’s SEO rules are actually pretty simple and follow a single basic principle, that pages should be built for users and not for search engines. The Google Webmaster Guidelines define all of the bad practices that will land you in hot water and include specifics of...
Whilst it is established that backlinks are an effective way to positively influence inbound traffic, it is also common knowledge that Google and other search engines, consider paid backlinks an unnatural way of influencing page rankings; in short, buying backlinks...
Organic growth for your website can be slow and finding ways to get free backlinks can help you achieve a faster boost up the page rankings. Here we look at ways that you can achieve some backlinks without paying for them to help you climb the rankings. Claim Links...
What is a NoFollow Link? Introduced in 2005 as a means to reduce the amount of spamdexing and improve the quality of search results, the NoFollow attribute was made available to give webmasters better control over their linking. An example of a NoFollow link would be:...
Backlinks: Let's Start With the Basics So, what are backlinks and does link building help your SEO? A backlink is a URL anchor on another website (other than your own domain) which links to a page on your site. These kinds of backlinks are sometimes also called...
What benefit is there in knowing how to check backlinks from your competitors? As the great Chinese military strategist, Sun Tzu, said; “Know yourself, know your enemy, and you shall win a hundred battles without loss”. In this instance, we are talking about the war...
