Google’s SEO Rules & Guidelines for Link Building

Google’s SEO Rules & Guidelines for Link Building

Over the years, Google has produced many guidelines and documents to aid webmasters in understanding SEO and their views on link building. If you're here, you most likely want to understand what Google SEO rules and guidelines for link building exist. The issue of...

Top 5 Tools to Check Competitor Backlinks

Top 5 Tools to Check Competitor Backlinks

What benefit is there in knowing how to check backlinks from your competitors? As the great Chinese military strategist, Sun Tzu, said; “Know yourself, know your enemy, and you shall win a hundred battles without loss”. In this instance, we are talking about the war...

Can Google Penalise Bad Links and How Does It Impact Your Business?

Can Google Penalise Bad Links and How Does It Impact Your Business?

Since Google introduced the Penguin update to its algorithm in 2012, practices such as black hat SEO link building have, thankfully, been in decline. Widespread manipulation of a website’s ranking involving the practice of buying links, spam comments, link farming and...

What Are Backlinks in SEO & Does Link Building Still Work? [UPDATED]

What Are Backlinks in SEO & Does Link Building Still Work? [UPDATED]

If you are looking for an answer to, "What are backlinks and do they still help SEO?", you're in the right place. When it comes to how well you rank in search engines, there are many factors which determine your position. Historically, two of the main ones were...

Are Social Bookmarking Links Effective for SEO?

Are Social Bookmarking Links Effective for SEO?

What is Social Bookmarking? In the same way that individuals use bookmarks in a web browser to curate content, social bookmarking is an online service that allows registered users to do the same. In addition, users can also annotate, edit and share web pages; in...

How to Use Moz to Check Backlinks and Domain Authority

How to Use Moz to Check Backlinks and Domain Authority

The SaaS marketing company, Moz, has been operating since 2005 on the core principle of ‘making the web a better place’. They offer software services based around SEO, all of which are designed to help webmasters improve their SEO and check backlinks using...

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