Noticed something different about Google Ads? Last week, Google explained that starred ratings and reviews from Google+ (My Business) will be shown on Google AdWords listings: Last year we made it easier to manage location extensions by automatically linking your...
Infographics: An Essential Component of Your Digital Marketing
Infographics are the hottest new marketing trend so sit up and take note! Many websites are using them to share insightful information with customers and power up their marketing mix. If you’re on the hunt for a way to improve the effectiveness of your digital...
Opace: The Integrated Approach to SEO & Digital Marketing
It takes far more than a great SEO strategy to be successful online. Don’t get us wrong, we’re champions of white hat SEO but as a team, we firmly believe that an integrated approach to SEO and digital marketing is the best approach.It offers much more powerful...
How to Optimise Your CMS for Users and SEO
Are you happy with your website’s performance and/or SEO? Do you think it is meeting the needs of your visitors? If the answer is no, then it may be time to get to work on making some tweaks and improvements, or maybe even if you answered “yes”. To give you a helping...
Google Announces Elevated Rankings for Mobile-Friendly Websites
Google has recently announced that it plans to release a new mobile-friendly ranking algorithm designed to elevate the rankings of mobile friendly websites. It will make it much easier for users to identify sites offering a great mobile experience in mobile searches...
What to Expect in Digital Marketing
2014 has been an interesting year for the internet and social media. We have seen things such as the ALS ice bucket challenge take off, continued attempts to filter the internet as well as e-sports taking off in such a big way. An interesting end to the year came with...
Has Being Connected Made Us Disconnected from Ourselves?
A nation obsessed with technology and social media After publishing my previous blogs about Facebook and social networks for business, it’s easy to forget that Facebook is also a social network that we enjoy in our free time, to keep in touch with friends and family....
Penguin 3.0 Update: A Client Case Study
Whilst marketers and SEO experts around the world were left panicking approaching Google’s Penguin 3.0 announcement a few months back, here at Opace we were pretty excited about the update and waiting in anticipation! Read on to find out about Penguin 3.0 and some of...
How to Start a Virtual Business
Setting up a business can be an expensive proposition, especially if you go the traditional brick and mortar route. Many new entrepreneurs are simply not able to raise the capital to establish a business in this way and so they have had to look at alternatives. This...
A First Look at Facebook’s New “Rooms” App
What are Facebook's ‘Rooms’? Facebook recently released their latest app ‘Rooms’ which looks to connect users of similar interests together and allow anonymous discussion similar to the chat rooms of the early days of the internet. Rooms support photos, videos and...