As many of our eCommerce customers will know we're big advocates of Magento here at Opace. In this article we're exploring Magento 2 and whether it's still relevant in 2016 and beyond. Magento 2, the eagerly awaited update to the highly popular eCommerce platform...
Happy New Year from Opace: Our Recommended Web Design and SEO Strategies for 2016
Opace would like to wish all of our customers a Happy New Year and many thanks for your business in 2015! Our last post provided 25 essential SEO and online marketing tools to consider for your business in 2016. In this article the focus is on our top four web design...
New Year = New Tools: Essential SEO and Online Marketing Tools for Your Business in 2016
New Year = New Tools, that’s our motto! Here at Opace we’ve been investigating the world of SEO and online marketing tools and have provided an analysis of each of them in this article. We realised that over the years we've built up a great portfolio of tools that we...
How to Get Your Story Seen: Acorns Children’s Hospice Web Design Case Study
There are some websites out there that offer great products and others which are for an extremely worthwhile cause, but no matter how outstanding the organisation is, without an equally outstanding website and marketing, you’re never going to be a success online. We...
Visual Social Media Marketing: Using Pinterest and YouTube for Business
2015 is the year of visual social media content. Visuals help to break through the clutter of online content and help businesses stand out from the crowd. Did you know that 90% of the information transmitted to the brain is visual? Visual content is also processed...
The Importance of Building Engagement on Social Media Channels
Today, social media is considered to be one of the best ways businesses can engage with their target market but it takes much more than simply setting up a profile and sending out a message each day. In order to build your engagement and get the most out of social...
Google Introduces Starred Ratings & Reviews from Google+ in AdWords Listings
Noticed something different about Google Ads? Last week, Google explained that starred ratings and reviews from Google+ (My Business) will be shown on Google AdWords listings: Last year we made it easier to manage location extensions by automatically linking your...
Infographics: An Essential Component of Your Digital Marketing
Infographics are the hottest new marketing trend so sit up and take note! Many websites are using them to share insightful information with customers and power up their marketing mix. If you’re on the hunt for a way to improve the effectiveness of your digital...
Opace: The Integrated Approach to SEO & Digital Marketing
It takes far more than a great SEO strategy to be successful online. Don’t get us wrong, we’re champions of white hat SEO but as a team, we firmly believe that an integrated approach to SEO and digital marketing is the best approach.It offers much more powerful...
How to Optimise Your CMS for Users and SEO
Are you happy with your website’s performance and/or SEO? Do you think it is meeting the needs of your visitors? If the answer is no, then it may be time to get to work on making some tweaks and improvements, or maybe even if you answered “yes”. To give you a helping...