On 24th April, Google made the following announcement: "In the next few days, we're launching an important algorithm change targeted at web spam. The change will decrease rankings for sites that we believe are violating Google's existing quality guidelines." The...
Speaking at SXSW event in March this year, Matt Cutts, the head of Google's WebSpam team, spoke of further major changes to the Google Algorithm – and we want to look at how this may require further SEO training for those who carry out their own SEO. Google Panda...
DIY SEO - Part 2 in our SEO Made Simple series Our SEO e-books are part of our wider "do-it-yourself" series of Internet marketing guides and video blogs, all of which can be accessed FOR FREE when you Like our Facebook page. Introduction Search Engine Optimisation...
SEO and Link Baiting The term linkbait is often used in SEO circles but not many people are actually aware of what it means. If we were to define 'linkbait' we would say: 'Linkbait is when you place content such as an article, blog, picture, post, or any other content...
Off-page optimisation and link-building When creating your search engine optimisation (SEO) strategy, the critical factors you always need to consider are: carefully considering and placing your keywords; and building good quality links back to your website. This...
