Long tail SEO All businesses can benefit from using niche long tail keywords to improve their SEO and find new customers for their products and services. What are long tail keywords? Long tail keywords generally refers to searches of 3 or more keywords, each one...
Panda and Penguin Google's recent changes to how it ranks websites have started to have an effect on many businesses and the amount and type of SEO required to achieve high rankings has changed. Our previous blog...
On 24th April, Google made the following announcement: "In the next few days, we're launching an important algorithm change targeted at web spam. The change will decrease rankings for sites that we believe are violating Google's existing quality guidelines." The...
Speaking at SXSW event in March this year, Matt Cutts, the head of Google's WebSpam team, spoke of further major changes to the Google Algorithm – and we want to look at how this may require further SEO training for those who carry out their own SEO. Google Panda...
DIY SEO - Part 2 in our SEO Made Simple series Our SEO e-books are part of our wider "do-it-yourself" series of Internet marketing guides and video blogs, all of which can be accessed FOR FREE when you Like our Facebook page. Introduction Search Engine Optimisation...
SEO and Link Baiting The term linkbait is often used in SEO circles but not many people are actually aware of what it means. If we were to define 'linkbait' we would say: 'Linkbait is when you place content such as an article, blog, picture, post, or any other content...
One of the most popular ways of spreading the word about your business is through a blog. Marketing using your business blog Blogs keep your customers updated on all your business activities as well as keeping them informed on a variety of relevant subjects. There are...
Google's so-called Panda update will have an impact on all online marketing and SEO. It's clear that good old fashioned content will play an increasingly important role in making sure websites are visible. This presents both opportunities for small businesses to punch...
SEO and Social Media Your business website may have lots of usable and convincing content but this alone is not enough to gain new customers and revenue. When your website gets to this point, then it is time to create a link building strategy to boost your brand...
Local SEO and search optimisation As all business owners will realise, internet marketing is important for business growth, especially in today's climate. More and more people are turning to the internet and search engines in particular to locate businesses in their...
