The Business Case for a Hybrid Human-AI Live Chat Solution: Does One Exist? When considering whether a hybrid human-AI live chat (chatbot) solution could work for your business, the benefits and potential challenges need to be carefully weighed up. On the one hand, a...
ChatGPT: A 2023 Tipping Point To Rival the Internet in 1983, but is OpenAI’s ‘o1’ Model the Largest AI Inflection Point Yet ? [UPDATED]
Editor's Note [September 16th 2024]: This article was originally published in March 2023 and has undergone multiple updates since. On March 3rd 2023, we published our original article discussing the AI inflection point introduced by OpenAI's ChatGPT. Only days later,...
Why Good Content Matters: SEO Content Creation Guidelines [UPDATED]
One of the most basic SEO challenges many website owners face is the lack of good content, but what do we mean by this? Good content can mean very different things depending on who you speak to – their background, expertise, and personal preferences will all come into...
The Death of Twitter or Rise of the Phoenix? History, Decline & Uncertain Future of Twitter X Under Elon Musk
Back in April 2022, we were quick to jump on Elon Musk's interest in Twitter and created an article covering the news and implications of Musk’s takeover. We made a lot of predictions about what could happen as a result of such a takeover. It has now been over a year,...
Mastering Meme Marketing: What Are Memes & How Can They Be Leveraged by Businesses?
Tiktok, Twitch and Twitter — they all have them. Memes! Chances are, if you have a social media account, you’ll have likely seen at least one in your time browsing your feed. They are great for a laugh every now and again, but can they provide any value for...
How to use ChatGPT with Google Search Console CSV Data to Uncover SEO Analytics & Hidden Insights
In this ever-evolving world of digital marketing, SEO continues to play a crucial role in driving organic traffic to websites and helping businesses to grow. However, Google Search Console is often overlooked in favour of tools like Google Analytics - and many users...
ChatGPT vs Bard vs Bing or ??? Decoding the Future of the AI Search Engine [UPDATED]
[Editor's Note: 19.05.23] A lot has changed since our original article dated 18th January 2023, which discussed ChatGPT vs Bing and what an AI search engine might look like. In only four months, we've seen an almost unprecedented amount of change, with new providers...
The Rise of Open Source AI: Forget ChatGPT & Bard, The Future of AI Lies With Open Source Models like LLaMA
Introduction As the world continues to advance technologically, the future of AI is poised to revolutionise industries and redefine the way we live, work, and interact. With names like ChatGPT and Bard becoming commonplace, open source AI models like LLaMA have been...
Powerful ChatGPT SEO Prompts & A Guide to ChatGPT Prompt Engineering
Unlock the potential of AI content and SEO with our guide to ChatGPT Prompt Engineering. Powerful ChatGPT SEO prompts that will transform how you work. Background Are you ready to take your game to the next level with ChatGPT SEO prompts? If so, you don't want to miss...
Using AI Content Detection Tools to Detect ChatGPT & Fake Content [UPDATED]
Editor's note (10th February 2023): Wow, things change so quickly in the world of AI. Since our article was published less than two weeks ago on 1st February, the latest buzz right now seems to be around how Bing is showcasing amazing new features with its ChatGPT...