You are likely reading the title and wondering how sustainability in retail and sustainable eCommerce can boost your bottom line, but stick with me—the world of eco-friendly business is changing fast, and you don’t want to be left behind. The following guide will help...
The Rise of Micro-Moment Marketing: Capturing Consumer Attention in Seconds
As modern consumers, we’re used to getting what we want, when we want it, and gratification must be instant. In the mood to watch a horror movie? You have access to thousands of options immediately via Netflix or Shudder. Need to change a car tyre? The answer is just...
KSI & Logan Paul Marketing Strategy: A Rebranding & Modern Marketing Masterclass
I must admit, reading the title here makes me scratch my head in disbelief as someone who has viewed Logan Paul and KSI's content over the last decade. But credit where it's due: KSI and Logan Paul have shown us the power of a modern marketing strategy, think of...
The Best Human & AI Live Chat (Chatbot) Hybrid Solution for Websites: ChatGPT, OpenAI Assistants & More
The Business Case for a Hybrid Human-AI Live Chat Solution: Does One Exist? When considering whether a hybrid human-AI live chat (chatbot) solution could work for your business, the benefits and potential challenges need to be carefully weighed up. On the one hand, a...
ChatGPT: A 2023 Tipping Point To Rival the Internet in 1983, but is OpenAI’s ‘o1’ Model the Largest AI Inflection Point Yet ? [UPDATED]
Editor's Note [September 16th 2024]: This article was originally published in March 2023 and has undergone multiple updates since. On March 3rd 2023, we published our original article discussing the AI inflection point introduced by OpenAI's ChatGPT. Only days later,...
Why Good Content Matters: SEO Content Creation Guidelines [UPDATED]
One of the most basic SEO challenges many website owners face is the lack of good content, but what do we mean by this? Good content can mean very different things depending on who you speak to – their background, expertise, and personal preferences will all come into...
The Death of Twitter or Rise of the Phoenix? History, Decline & Uncertain Future of Twitter X Under Elon Musk
Back in April 2022, we were quick to jump on Elon Musk's interest in Twitter and created an article covering the news and implications of Musk’s takeover. We made a lot of predictions about what could happen as a result of such a takeover. It has now been over a year,...
Mastering Meme Marketing: How to Leverage Memes for Business
Tiktok, Twitch and Twitter — they all have them. Memes! Chances are, if you have a social media account, you’ll have likely seen at least one in your time browsing your feed. They are great for a laugh every now and again, but can they provide any value for...
How to use ChatGPT with Google Search Console CSV Data to Uncover SEO Analytics & Hidden Insights
In this ever-evolving world of digital marketing, SEO continues to play a crucial role in driving organic traffic to websites and helping businesses to grow. However, Google Search Console is often overlooked in favour of tools like Google Analytics - and many users...
ChatGPT vs Bard vs Bing: The Future of AI Search Engines
[Editor's Note: 19.05.23] A lot has changed since our original article dated 18th January 2023, which discussed ChatGPT vs Bing and what an AI search engine might look like. In only four months, we've seen an almost unprecedented amount of change, with new providers...