Virtual Reality back in the day… I remember, when I was about 12 years old in 1997 walking into the arcade on Portsmouth Pier. Right near the entrance were 2 massive machines. The aim of these machines was for you and a friend to step into each one, put a gigantic...
How to write compelling PPC ad copy If you are thinking of starting a Pay-Per-Click or PPC campaign there are lots of aspects to consider, from your on-page copy to who is responsible for delivering the Pay-Per-Click management. One very important aspect is writing...
So, what are rich snippets? Have you ever noticed that some listings in Google search results look so much better than others? You know, those ones that are equipped with little extras like images, prices and ratings? Well they have been created using rich snippets...
Facebook Ads in 2014 Long before Facebook started offering “suggested posts”, “sponsored ads” and the variety of different options they have today, Opace were offering more traditional B2B internet marketing services, including SEO, social media and of course Pay Per...
Small business advertising and brand promotion using Facebook Ads In the previous blog I looked at the benefits of using Facebook Ads for B2B marketing and recruitment: https://opace.agency/blog/facebook-ads-the-hidden-gem-of-b2b-marketing-and-recruitment. I explained...
PPC, a marketer's perspective Pay-Per-Click (PPC) marketing has been around for a long time, and, while the marketers talk is now all about natural SEO, organic listing and social media, PPC remains big business for many brands, but for smaller or medium-sized...
Push and Pulls for Twitter Every social media or online marketing agency will encourage businesses to look at social media marketing as part of their overall marketing strategy. There are ‘pushes and pulls’ for this belief. The push is greater engagement with clients...
What are the top 5 best WordPress plugins in 2014? Here are some of our favourites If you use WordPress for your CMS then you will be aware of the vast number of plugins available for download. With so many great plugins, how do you best choose which ones are...
Best SEO plugin for WordPress in 2014? All in One SEO Pack or YOAST? If you are using WordPress for your CMS or blog, you are probably wondering where to start when it comes to finding the best SEO plugin available for WordPress. Before I got into which I find to be...
There seems to be a misconception when it comes to getting your online video seen by a lot of people and that is that you need a big budget to reach thousands of people. The only thing you need is a good idea and you can reach thousands of people without having to pay...
