Facebook Ads in 2014 Long before Facebook started offering “suggested posts”, “sponsored ads” and the variety of different options they have today, Opace were offering more traditional B2B internet marketing services, including SEO, social media and of course Pay Per...
Social Media PPC: Facebook Ads vs. LinkedIn Ads vs. Google AdWords, which would you choose?
Small business advertising and brand promotion using Facebook Ads In the previous blog I looked at the benefits of using Facebook Ads for B2B marketing and recruitment: https://opace.agency/blog/facebook-ads-the-hidden-gem-of-b2b-marketing-and-recruitment. I explained...
Does PPC marketing really work for SMEs?
PPC, a marketer's perspective Pay-Per-Click (PPC) marketing has been around for a long time, and, while the marketers talk is now all about natural SEO, organic listing and social media, PPC remains big business for many brands, but for smaller or medium-sized...
Does Twitter Marketing work?
Push and Pulls for Twitter Every social media or online marketing agency will encourage businesses to look at social media marketing as part of their overall marketing strategy. There are ‘pushes and pulls’ for this belief. The push is greater engagement with clients...
Our top 5 WordPress plugins for websites in 2014
What are the top 5 best WordPress plugins in 2014? Here are some of our favourites If you use WordPress for your CMS then you will be aware of the vast number of plugins available for download. With so many great plugins, how do you best choose which ones are...
Our best SEO plugin for WordPress in 2014
Best SEO plugin for WordPress in 2014? All in One SEO Pack or YOAST? If you are using WordPress for your CMS or blog, you are probably wondering where to start when it comes to finding the best SEO plugin available for WordPress. Before I got into which I find to be...
What are viral videos and how can they benefit my business’s online marketing?
There seems to be a misconception when it comes to getting your online video seen by a lot of people and that is that you need a big budget to reach thousands of people. The only thing you need is a good idea and you can reach thousands of people without having to pay...
Introducing #TWIPS (Twitter Tips)
What’s a #TWIP? What’s a #twip? Well it as Twitter Tip – and we have lots of them designed to make your Twitter marketing really deliver. Twitter is increasingly being used by organisations to maintain contact with their customer base on a regular basis. It’s a great...
Why consider PPC marketing
Pay-per-click (PPC) marketing remains a popular way for businesses to achieve a quick ROI on their internet marketing. Here are five great reasons why we believe every business should consider PPC as part of their internet marketing strategy: 1. Instant results While...
5 great reasons why your business needs to consider web video in your internet marketing
1. Professional and User Generated produced video can be effective High regarded internet research organisation Comscore released a study that looked at the sales effectiveness of professionally produced online video production: the lift in preference for both...