Why Good Content Matters: SEO Content Creation Guidelines [UPDATED]

Why Good Content Matters: SEO Content Creation Guidelines [UPDATED]

One of the most basic SEO challenges many website owners face is the lack of good content, but what do we mean by this? Good content can mean very different things depending on who you speak to – their background, expertise, and personal preferences will all come into...

Penguin 3.0 update and a client case study 2014

Penguin 3.0 update and a client case study 2014

Whilst marketers and SEO experts around the world were left panicking approaching Google’s Penguin 3.0 announcement a few months back, here at Opace we were pretty excited about the update and waiting in anticipation! Read on to find out about Penguin 3.0 and some of...

Pay-Per-Click copywriting tips

Pay-Per-Click copywriting tips

How to write compelling PPC ad copy If you are thinking of starting a Pay-Per-Click or PPC campaign there are lots of aspects to consider, from your on-page copy to who is responsible for delivering the Pay-Per-Click management. One very important aspect is writing...

Infographic: Rich Snippets for e-commerce and beginners

Infographic: Rich Snippets for e-commerce and beginners

So, what are rich snippets? Have you ever noticed that some listings in Google search results look so much better than others? You know, those ones that are equipped with little extras like images, prices and ratings? Well they have been created using rich snippets...

Does PPC marketing really work for SMEs?

Does PPC marketing really work for SMEs?

PPC, a marketer's perspective Pay-Per-Click (PPC) marketing has been around for a long time, and, while the marketers talk is now all about natural SEO, organic listing and social media, PPC remains big business for many brands, but for smaller or medium-sized...

Our best SEO plugin for WordPress in 2014

Our best SEO plugin for WordPress in 2014

Best SEO plugin for WordPress in 2014? All in One SEO Pack or YOAST? If you are using WordPress for your CMS or blog, you are probably wondering where to start when it comes to finding the best SEO plugin available for WordPress. Before I got into which I find to be...

Why consider PPC marketing

Why consider PPC marketing

Pay-per-click (PPC) marketing remains a popular way for businesses to achieve a quick ROI on their internet marketing. Here are five great reasons why we believe every business should consider PPC as part of their internet marketing strategy: 1. Instant results While...

Is Google the new corporation tax?

Is Google the new corporation tax?

Googletax? In its Autumn Statement the government moved to reduce taxes and red tape on businesses in an effort to encourage growth and entrepreneurship. But is there a new trans-national tax that all businesses must now pay, one which we might term Googletax? There...

The impact Google Glass could have on existing software services

The impact Google Glass could have on existing software services

Location based services and Foursquare More and more people are signing up to location based services such as Foursquare, picking up discounts for regular visits to certain locations, badges for stopping by participating businesses and being able to track your past...

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