Using Google Analytics to measure SEO In any search engine optimisation (SEO) campaign, it is imperative to measure the progress of your SEO efforts when it comes to your website and how it ranks in the search engines. This is an ongoing task that includes thorough...
SEO or social media for online marketing? With social media marketing becoming so intertwined with search engine optimsiation (SEO) and link building, you wouldn't be alone if you're getting a bit confused. You may be wondering which gives the better ROI – SEO or...
SEO and Social Media Your business website may have lots of usable and convincing content but this alone is not enough to gain new customers and revenue. When your website gets to this point, then it is time to create a link building strategy to boost your brand...
Local SEO and search optimisation As all business owners will realise, internet marketing is important for business growth, especially in today's climate. More and more people are turning to the internet and search engines in particular to locate businesses in their...
Google Places for your business The answer is simple. Google Places is a business listing page within Google's Maps service. Once a user is in Maps they are able to find products or services offered by local businesses, as well as other related information including...
What is Google Instant Search (also known as predictive search)? Google Instant Search attempts to predict your search queries as you type. Depending on the query, Google Instant Search (also known as Google Predictive Search) will predict your query and place the...
Off-page optimisation and link-building When creating your search engine optimisation (SEO) strategy, the critical factors you always need to consider are: carefully considering and placing your keywords; and building good quality links back to your website. This...
What is keyword density? Keyword density is an indication of the number of times the selected keyword appears on a web page. However, it should be noted that keywords should not be over used, but just sufficient enough to appear at important places. By repeating your...
SEO and Keywords When conducting research to identify the correct keywords for SEO you need to ask yourself some basic questions. For example, what would a person type into a search engine to get to your site? What keywords would you associate with your business? What...
How to write a successful Blog that will get read - and reread Blogging can help you raise your business profile and lead to new customers and sales. However, according to the latest stats, there are over 175,000 new blogs created everyday. So if you are blogging – or...
