What is SEO?
Wondering What is SEO? Every business owner who has a website must know that to keep their head in the game, their business must be listed and easily findable on all the major search engines. Search Engine Optimisation (SEO) is the most important piece of the jigsaw when it comes to having an effective internet marketing strategy, so dedicate 3 just minutes of your time to our quick SEO guide below.
When you open your email inbox each day, it is not surprising to see at least one email from companies pitching SEO services with promises of guaranteed top spots on Google. At this point, you may begin to wonder how these types of companies promise you top spot rankings for such a low cost, whilst others charge thousands for the same top spot ranking.
Many people are under the illusion that there is a secret formula used for getting ranked on the first page of major search engines like Google. This is this myth that leads to confusion about what is required to achieve that goal of first-page ranking.
SEO success story
So, let’s clarify what actually makes your website rank at the top…
A 3-Minute Introduction to SEO Guide
Choosing the right keywords
In simple terms, these are the words and expressions that you think your customers are most likely to type into the search engine when they are searching for your products or services
It is very important when building your SEO strategy that the right keywords are chosen to ensure your strategy is successful.
Companies that promise to get you ranked on the first page for a low cost, tend to suck you in by selling you offers like, “Guaranteed first page ranking on Google with 10 keywords”.
Although we all like a good deal, the reality is these companies often use low-quality keywords or less competitive words that not many people are searching for. These companies apply this offer not just to you, but to all companies in the same industry, therefore showing little interest in your unique business or your customers.
They ask you for your chosen keywords when you are supposed to be hiring them for their insight, expertise and knowledge.
Choosing the correct keywords is the most important part of a successful SEO campaign.
You need to seek out your audience as this is what drives your search engine optimisation efforts.
Low-cost SEO companies tend to ignore the bigger picture – your business objectives and your customers. Optimising a website with high-ranking keywords is of no value at all if that audience is the wrong audience. You won’t see the return you were hoping for from your investment.
Before hiring an SEO company to take on your project, go back to the drawing board. Ask yourself, who is your market, who you want to attract, and what will they be searching for.
Start with some basic keyword research, planning, and analysis.
SEO Keyword Analysis & Planning: How to Choose the Best Keywords For Your Website
Once you can answer these questions, then you can start your SEO project.
Placing keywords in your content
Once you have your chosen keywords, you need to strategically place them in various areas on your web pages.
It is important to have keyword-optimised pages and meta tags:
How to Write the Perfect Meta Title and Description Tags for SEO [UPDATED]
Producing high-quality content will result in better organic rankings, which will in turn lead to more people clicking you.
Why Good Content Matters: SEO Content Creation Guidelines [UPDATED]
Be careful however not to overload your page with keywords (known as keyword stuffing). Don’t repeat the same keywords in lots of different places as this can hinder your SEO efforts.
Just make sure you focus on the visitor and provide them with helpful, engaging content and a good user experience.
Earning links back to your site
One of the most common elements of search engine optimisation is link building.
Backlink Your Way to SEO Success: An Up-To-Date Link Building Guide
Inbound links are seen as a “vote of confidence” or a “recommendation” from other websites, meaning that your website is seen as a more credible and reputable source of information.
Forget building links, but earning links from a variety of reputable and relevant websites will help improve the website’s search engine ranking. Focus on providing value, expertise, or something unique. Be creative, emotive, and even controversial. Think outside-of-the-box.
The more engaging your content is, the more likely others will want to mention your work and link back to you.
Wrapping up
Creating a successful SEO campaign with guaranteed results requires a lot of planning, following industry best practices and staying 100% committed to the entire journey.
Using a reputable SEO company, with a proven track record, will be worth its weight in gold.
We hope you’ve enjoyed our 2-minute introduction to SEO. But for those who found this explanation too basic, check out Simple SEO guide below:
SEO Basics: The Simple SEO Guide for Website Owners [UPDATED]
For SEO quick wins, check out:
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