Designed for digital marketers, SEO professionals, and business owners, our "SEO 2.0: How to Win with Integrated SEO & Omni-Channel Search Everywhere Optimisation" white paper has been created for those who need to understand how the search landscape has changed...
Traditional SEO, once focused on ranking websites in search engine results pages (SERPs) through keyword optimisation and link building is slowly being overtaken by newer forms of search. Everything changed following the launch of ChatGPT in November 2022. As a...
Since I first tested DALL-E, I've been on something of a rollercoaster with AI image generation and generative AI in general, but has everything just changed with the new GPT-4o image generation capabilities? Let's do a deep dive into GPT-4o vs DALL-E 3, Stable...
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Editor's Note (14.03.25): Our original ChatGPT SEO guide created on 15th December 2022 explored how successful SEO content could be created using ChatGPT. We carried out two experiments to see which would perform better. Our guide was later revised in March 2023 to...
Let’s be honest; for most of us, SEO is boring. The process is crucial, but sometimes, the many aspects of improving search engine optimisation are dull, monotonous, and repetitive. However, that's changing with new processes that automate tasks and produce better...
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If you already have a website or are planning to create one, you've most likely heard about Search Engine Optimisation (SEO). For small businesses. SEO is one of the most powerful strategies to increase online visibility, attract more customers, and generate new...
![The Simple SEO Guide for Website Owners [UPDATED]](https://b3714387.smushcdn.com/3714387/wp-content/uploads/2025/02/A-guide-to-simple-SEO-400x250.jpg?lossy=2&strip=1&webp=1)
SEO (Search Engine Optimisation) is how you make your website easier to find on Google. It’s about improving your site so that when people search for things related to your business, your pages appear higher in the results. Editor's Note [12.02.25]: This is a major...
Online reviews are crucial for website visitors and customers looking to factor first-hand experiences into their buying decisions: "95% of consumers read online reviews before making decisions" - Source Shapo Reviews are also important for service providers that can...
![What Are Viral Videos? Examples of Viral Video Marketing & How They They Can Benefit Your Business? [UPDATED]](https://b3714387.smushcdn.com/3714387/wp-content/uploads/2014/01/Brands-should-use-short-form-viral-video-marketing-400x250.jpg?lossy=2&strip=1&webp=1)
There’s a common misconception about getting your online video seen by thousands—it’s often believed you need a massive budget to achieve this. In reality, all it takes is a great idea to capture attention, and you can reach a huge audience without having to spend...
As modern consumers, we’re used to getting what we want, when we want it, and gratification must be instant. In the mood to watch a horror movie? You have access to thousands of options immediately via Netflix or Shudder. Need to change a car tyre? The answer is just...
