Since I first tested DALL-E, I've been on something of a rollercoaster with AI image generation and generative AI in general, but has everything just changed with the new GPT-4o image generation capabilities? Let's do a deep dive into GPT-4o vs DALL-E 3, Stable...
Using ChatGPT For SEO: “Mind Blowing” ChatGPT SEO Guide & Case Study [UPDATED]
Editor's Note (14.03.25): Our original ChatGPT SEO guide created on 15th December 2022 explored how successful SEO content could be created using ChatGPT. We carried out two experiments to see which would perform better. Our guide was later revised in March 2023 to...
Using AI in SEO: Your #1 Guide to Smarter SEO Strategies
Let’s be honest; for most of us, SEO is boring. The process is crucial, but sometimes, the many aspects of improving search engine optimisation are dull, monotonous, and repetitive. However, that's changing with new processes that automate tasks and produce better...
How Can SEO Help My Business? A Modern Guide to SEO For Small Businesses [UPDATED]
If you already have a website or are planning to create one, you've most likely heard about Search Engine Optimisation (SEO). For small businesses. SEO is one of the most powerful strategies to increase online visibility, attract more customers, and generate new...
The Simple SEO Guide for Website Owners [UPDATED]
SEO (Search Engine Optimisation) is how you make your website easier to find on Google. It’s about improving your site so that when people search for things related to your business, your pages appear higher in the results. Editor's Note [12.02.25]: This is a major...
The Rise of AI-Generated Reviews: How to Spot Fake Reviews Easily & Deal With Them
Online reviews are crucial for website visitors and customers looking to factor first-hand experiences into their buying decisions: "95% of consumers read online reviews before making decisions" - Source Shapo Reviews are also important for service providers that can...
What Are Viral Videos? Examples of Viral Video Marketing & How They They Can Benefit Your Business? [UPDATED]
There’s a common misconception about getting your online video seen by thousands—it’s often believed you need a massive budget to achieve this. In reality, all it takes is a great idea to capture attention, and you can reach a huge audience without having to spend...
The Rise of Micro-Moment Marketing: Capturing Consumer Attention in Seconds
As modern consumers, we’re used to getting what we want, when we want it, and gratification must be instant. In the mood to watch a horror movie? You have access to thousands of options immediately via Netflix or Shudder. Need to change a car tyre? The answer is just...
Why Good Content Matters: SEO Content Creation Guidelines [UPDATED]
Welcome to our up-to-date SEO content creation guidelines. One of the most basic SEO challenges many website owners face is the lack of good content, but what do we mean by this? Good content can mean very different things depending on who you speak to –...
ChatGPT vs Bard vs Bing: The Future of AI Search Engines
[Editor's Note: 19.05.23] A lot has changed since our original article dated 18th January 2023, which discussed ChatGPT vs Bing and what an AI search engine might look like. In only four months, we've seen an almost unprecedented amount of change, with new providers...