Google’s SEO rules are actually pretty simple and follow a single basic principle, that pages should be built for users and not for search engines. The Google Webmaster Guidelines define all of the bad practices that will land you in hot water and include specifics of...
Whilst it is established that backlinks are an effective way to positively influence inbound traffic, it is also common knowledge that Google and other search engines, consider paid backlinks an unnatural way of influencing page rankings; in short, buying backlinks...
Organic growth for your website can be slow and finding ways to get free backlinks can help you achieve a faster boost up the page rankings. Here we look at ways that you can achieve some backlinks without paying for them to help you climb the rankings. Claim Links...
What is a NoFollow Link? Introduced in 2005 as a means to reduce the amount of spamdexing and improve the quality of search results, the NoFollow attribute was made available to give webmasters better control over their linking. An example of a NoFollow link would be:...
Backlinks: Let's Start With the Basics So, what are backlinks and does link building help your SEO? A backlink is a URL anchor on another website (other than your own domain) which links to a page on your site. These kinds of backlinks are sometimes also called...
What benefit is there in knowing how to check backlinks from your competitors? As the great Chinese military strategist, Sun Tzu, said; “Know yourself, know your enemy, and you shall win a hundred battles without loss”. In this instance, we are talking about the war...
Since Google introduced the Penguin update to its algorithm in 2012, practices such as black hat SEO link building have, thankfully, been in decline. Widespread manipulation of a website’s ranking involving the practice of buying links, spam comments, link farming and...
When it comes to how well you rank in a search engines results, there are many criteria which determine your position; two of the main ones are content and backlinks. Does Link Building Still Work? Google, Bing, Yahoo or DuckDuckGo, every search engine has its own...
What is Social Bookmarking? In the same way that individuals use bookmarks in a web browser to curate content, social bookmarking is an online service that allows registered users to do the same. In addition, users can also annotate, edit and share web pages; in...
The SaaS marketing company, Moz, has been operating since 2005 on the core principle of ‘making the web a better place’. They offer software services based around SEO, all of which are designed to help webmasters improve their SEO and check backlinks using...
