1. Professional and User Generated produced video can be effective High regarded internet research organisation Comscore released a study that looked at the sales effectiveness of professionally produced online video production: the lift in preference for both...
Why consider Twitter? When I talk to friends that aren’t yet on Twitter, they tend to respond with ‘Why would I want to know what some celebrity has had for breakfast’. Although this may be the case with some accounts on Twitter, there is a vast ocean of potential...
Last week saw reports of two major changes introduced by Google, removal of keyword search data from Google Analytics and their biggest algorithm change for 12 years, codenamed Hummingbird. If it was a bad week for marketers, the ultimate sufferers may be hard pressed...
Why Micro Web? The growth of Twitter as a social and marketing tool has encouraged businesses and marketers to think small – concentrating key messages within 140 characters. With a few years of honing this technique, is it now the time to do the same for video? Many...
Is it time to fling open the windows, let the fresh air blow away some cobwebs and start all those essential household chores you have put off in time for the long cold winter. For businesses, now would be a good time to do something similar for their social media...
Location based services and Foursquare More and more people are signing up to location based services such as Foursquare, picking up discounts for regular visits to certain locations, badges for stopping by participating businesses and being able to track your past...
Do we really trust written words? We all like testimonials, but do we really trust them when just presented to us as text? For me hearing first-hand experiences from customers and clients happy with a certain product or service is far more reliable. This combined with...
Difference between SEO and PPC You may have heard at some point in the past SEOs or digital marketing companies talking about Google AdWords and/or (organic) Google listings. There are many things you may wish to consider when deciding on an SEO (search engine...
A leading Birmingham web design company this week offered some timely advice to help Birmingham businesses make the most of their social media activity. Opace are a web design and social media marketing company who have helped many local businesses maximise their...
In the latest survey from Econsulting and software giants Adobe one message is clear – that content marketing is the main concern for in-house marketers (and we would suggest social media agency) as they look forward to 2013. The report 'Digital Trends 2013' is based...
