One of the most basic SEO challenges many website owners face is the lack of good content, but what do we mean by this? Good content can mean very different things depending on who you speak to – their background, expertise, and personal preferences will all come into...
The Differences Between Black Hat, White Hat & Grey Hat SEO Techniques
The terms White Hat, Black Hat and Grey Hat are often used to explain certain SEO tactics, but what do they actually mean? White Hat SEO Tactics White Hat SEO tacticians maintain a code of ethics that strictly adheres to the guidelines set by the leading search engine...
Opace: The Integrated Approach to SEO & Digital Marketing
It takes far more than a great SEO strategy to be successful online. Don’t get us wrong, we’re champions of white hat SEO but as a team, we firmly believe that an integrated approach to SEO and digital marketing is the best approach.It offers much more powerful...
Infographic: How to optimise your CMS or ecommerce site for users & SEO
Are you happy with your website’s performance and/or SEO? Do you think it is meeting the needs of your visitors? If the answer is no, then it may be time to get to work on making some tweaks and improvements, or maybe even if you answered “yes”. To give you a helping...
Elevated rankings for responsive websites with Google’s mobile-friendly ranking algorithm
Google has recently announced that it plans to release a new mobile-friendly ranking algorithm designed to elevate the rankings of mobile friendly websites. It will make it much easier for users to identify sites offering a great mobile experience in mobile searches...
Infographic: Responsive Web Design (RWD) and how this will impact SEO
What is Responsive Web Design (RWD)? Wikipedia Definition: Responsive Web Design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a...
Infographic: How to overcome a Google Penguin penalty and boost rankings with positive SEO techniques
What is a Google Penguin Penalty? The Google Penguin algorithm targets specific types of "black hat" SEO tactics, when these tactics are found a site is punished, demoted and sometimes blacklisted. This is often called by people in the SEO industry 'a Penguin...
Penguin 3.0 update and a client case study 2014
Whilst marketers and SEO experts around the world were left panicking approaching Google’s Penguin 3.0 announcement a few months back, here at Opace we were pretty excited about the update and waiting in anticipation! Read on to find out about Penguin 3.0 and some of...
Infographic: Rich Snippets for e-commerce and beginners
So, what are rich snippets? Have you ever noticed that some listings in Google search results look so much better than others? You know, those ones that are equipped with little extras like images, prices and ratings? Well they have been created using rich snippets...
Does PPC marketing really work for SMEs?
PPC, a marketer's perspective Pay-Per-Click (PPC) marketing has been around for a long time, and, while the marketers talk is now all about natural SEO, organic listing and social media, PPC remains big business for many brands, but for smaller or medium-sized...