I must admit, reading the title here makes me scratch my head in disbelief as someone who has viewed Logan Paul and KSI's content over the last decade. But credit where it's due: KSI and Logan Paul have shown us the power of a modern marketing strategy, think of...
Back in April 2022, we were quick to jump on Elon Musk's interest in Twitter and created an article covering the news and implications of Musk’s takeover. We made a lot of predictions about what could happen as a result of such a takeover. It has now been over a year,...
Tiktok, Twitch and Twitter — they all have them. Memes! Chances are, if you have a social media account, you’ll have likely seen at least one in your time browsing your feed. They are great for a laugh every now and again, but can they provide any value for...
With so many ways to create and share video content, it can be difficult to know which format and platforms to use as a business or creator. It can be hard to know whether to create short-form video content or more traditional long-form videos to engage and inform...
Unless you’ve been living under a rock for the last month, you’ll already know about the ‘ice bucket challenge’ that has been sweeping social media lately. The last few weeks, however, videos have started being uploaded by celebrities taking part to raise awareness of...
There seems to be a misconception when it comes to getting your online video seen by a lot of people and that is that you need a big budget to reach thousands of people. The only thing you need is a good idea and you can reach thousands of people without having to pay...
If carried out properly, the single biggest advantage of viral Internet marketing is this – your website will get lots of publicity along and exposure very quickly. By being smart, creative, imaginative and using simple ingenuity as well as offering some incentives...
