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SEO Tips & Advice

Optimising your website for search engines is still the most powerful way to increase traffic and convert customers online.

2022 looks set to be another exciting and busy year for content creators and website management professionals. That’s why we’ve summarised the best SEO tips to help keep the momentum of your SEO strategy.

Here, we take a look at the top 9 ways that you can boost your SEO with tips that can help deliver better results.

Make Sure Your Site Is Optimised For Mobile

Mobile and tablet use has been rising over the last decade and, worldwide, is thought to be exceeding desktop use when it comes to how we access the internet.

To reflect this change in the way we use the world wide web, search engines now prioritise websites that are optimised for mobile.

Mobile First Indexing by Google was rolled out in 2018 and means that the mobile version of a site is given preference in user searches.

Ensure Your Page Load Speeds Are Good (2s or under)

Google, as well as other search engines, has been using page load speeds as part of their ranking algorithms for some time.

Not only is this important for SEO but it has been widely shown that users are likely to abandon their request to visit a site that is slow to respond.

As a result, it is essential that your website is optimised for the fastest page-loading speeds as possible. You can achieve this in a number of ways including:

• Using adaptive images.
• Ensure plug-ins are up to date and fully optimised.
• Combine files and minimise these, where possible.
• Reduce HTTP requests.
• Minimise TTFB (Time To First Byte).
• Enable Caching.
• Eliminate redirects
• Ensure you have chosen the fastest hosting.
• Use a Content Delivery Network (CDN) or consider external hosting platforms.
• Run a compression audit.

It is recommended that you monitor the performance of your website’s page loading speeds; you can do this using a number of online tools including GTmetrix and Pingdom.

Forge New (but Relevant) Links

Backlinking remains important for 2022 and these valuable ‘votes of confidence’ from one domain to another enable search engines to assess the authority of a website.

If you have enough quality links to your site from respected domains then Google (and other search engines) will rank you more highly…simple.

You can create quality outbound links but earning inbound ones is not as easy; which brings us on to….

Creating Quality Content

Search engine ranking algorithms have become far more sophisticated over the past few years. Where a decade ago, SEO was simply a case of how many times your site could mention a simple keyword, the relevance of in-depth content has never been more important.

Search engines are able to rank sites more highly when their content has been written for humans first. Not only does this help achieve your SEO goals but quality content is more valuable to customers, more shareable and more likely to earn you some authoritative backlinks (see above).

A last word on the subject of content; be consistent and regular. ‘Freshness’ is another element of those all important search engine algorithms so making sure your website has new, updated and regular content is essential.

Make the Most of Meta

Meta descriptions are an important way that search engines discover and present your site in search results. Often overlooked, it is key that your meta descriptions are informative and relevant to the content of the page to which they relate.

It is also essential that they are not duplicates of any text contained in the body of the content.

Remember, Google penalises duplicate content and plagiarism (even in meta descriptions) should be avoided.

Make URLs a Part of Your SEO

Meaningful URLs (or the address of a page) seem to be more prominent in terms of SEO than they once were. URLs are also a quick and easy way for people to understand what the content of your page contains.

A URL like this:

www.opace.agency/123456/

is far less informative than one that looks like this:

www.opace.agency/FAQ/link-building-tips/

Remember that search engines are driven, not only by algorithms but also by performance and you can improve how well your content is shared and opened by informing the readers of what to expect before the click on your links.

Be More Social

Social media remains an essential marketing component for any successful SEO strategy and 2022/23 will see this trend continue. Better performance with engagement on popular social networking sites like LinkedIn, Facebook, YouTube, Twitter, Pinterest and Instagram can all boost your SEO. Twitter in particular is likely to see major advancements with the recent headlines that Elon Musk buys Twitter.

Images Are Worth A Thousand Words

Images are an essential part of any website and content that contains a photo, video, infographic or other visual file are more likely to be read, be shared or get engaged with. But, did you know that you can also ascribe text to an image that can help with SEO? Using the right (but relevant) keywords to describe an image can play an important part of optimising your website for SEO.

Monitor & Analyse

Finally, it is critical for the optimised performance of your site and its content that you adopt a method for monitoring and analysing SEO.

Failure to understand what works well and what doesn’t could see your competitors gaining an advantage.

There are plenty of tools to help you monitor and analyse your SEO including Moz Pro, Majestic and even free tools offered by Google, such as Analytics and Search Console.

Opace & SEO Delivery

Opace offers a fully managed SEO Strategy and Digital Marketing Planning service from creating unique and engaging content to delivering smart analysis and results monitoring.

For a fresh look to your SEO strategy, contact Opace today to discuss your ambitions.

Image Credits:  PxHere, MaxPixel, PxHere and PxHere.

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