It’s no secret that social media platforms such as Facebook and X (Twitter) have become increasingly filled with advertisements, spam, and bots over recent years. The overabundance of spam and advertisements has led many individuals and businesses to distance their...
Using ChatGPT For SEO: “Mind Blowing” ChatGPT SEO Guide & Case Study [UPDATED]
Editor's Note (14.03.25): Our original ChatGPT SEO guide created on 15th December 2022 explored how successful SEO content could be created using ChatGPT. We carried out two experiments to see which would perform better. Our guide was later revised in March 2023 to...
Long-Tail SEO: What It Is, Examples & How to Use Long-Tail Keywords For High-Intent Search Traffic [UPDATED]
So, you're looking to understand the topic of long-tail SEO? Read on to discover how leveraging these targeted search strategies can improve your website’s visibility, attract the right audience, and ultimately drive more meaningful engagement. What is long-tail SEO?...
The Simple SEO Guide for Website Owners [UPDATED]
SEO (Search Engine Optimisation) is how you make your website easier to find on Google. It’s about improving your site so that when people search for things related to your business, your pages appear higher in the results. Editor's Note [12.02.25]: This is a major...
What Are Viral Videos? Examples of Viral Video Marketing & How They They Can Benefit Your Business? [UPDATED]
There’s a common misconception about getting your online video seen by thousands—it’s often believed you need a massive budget to achieve this. In reality, all it takes is a great idea to capture attention, and you can reach a huge audience without having to spend...
Sustainability in Retail: How Sustainable eCommerce & Green Practices Can Boost Your Bottom Line
You are likely reading the title and wondering how sustainability in retail and sustainable eCommerce can boost your bottom line, but stick with me—the world of eco-friendly business is changing fast, and you don’t want to be left behind. The following guide will help...
The Rise of Micro-Moment Marketing: Capturing Consumer Attention in Seconds
As modern consumers, we’re used to getting what we want, when we want it, and gratification must be instant. In the mood to watch a horror movie? You have access to thousands of options immediately via Netflix or Shudder. Need to change a car tyre? The answer is just...
The Reddit Death Countdown: Joining the Ranks of Failed Social Networks or Bright Future Ahead?
Unless you’ve been living under a digital rock, chances are, you have heard of or used Reddit. Admittedly, it's not the first social network that jumps to mind, with the likes of Facebook (Meta) and Twitter (X) probably coming first, but it's still hugely popular with...
The Decline of YouTube – An Uncertain Future For This Popular Video Platform (Update)
Editor’s Note: The world of social media changes quickly and this is our third update to our original 2019 'The Decline of YouTube - An Uncertain Future For This Popular Video Platform' article. In our second update, 'Looking to the Future – 2020 and Beyond for...
Leading Metaverse Companies and Projects to Watch
As more and more people start to dive into metaverse worlds, you have to wonder which of the big players will become the ‘go to’ place for metaverse experiences. For this reason, we have decided to explore the battle for the metaverse and some of the leading metaverse...