Why social media? Social media marketing has increased in importance for all organisations. Not only are clients, customers and potential clients expecting it, Google will also be monitoring and giving greater prominence to those websites that engage with people...
It's good for business and good for SEO so why don't more businesses carry out social media marketing? Perhaps they don't know where to start - so here is a back-to-basics on how to get your social media marketing off to a flying start. 1. FACEBOOK No surprises that...
Yet another social media platform was launched in October in the continual search for the next Facebook or YouTube. Is it a good idea for business to add a new platform to their social media marketing strategy or to adopt a wait and see policy? Opinsy.com has a good...
25 Tips to be become an expert in emails! Email layouts in HTML are very alike and similar to the design of a standard web page. Article design is very important with the email going out to so many people, so you really need to know how to focus your content on your...
Top tips for increasing website conversions Here's some helpful improvements for website conversions! The way to succeed in business is to stay ahead, continuously grow and develop. Areas of your business you want to grow include lead growth and new enquiries through...
Opace annual customer survey 2012 The results of our annual customer survey have just been announced – and we think they are pretty impressive. As far as our clients are concerned we offer exceptional value, a clear understanding of their needs, and deliver noticeable...
What's best for your business? It was the statistic that got the Twitterati excited as AdAge reported that more people owned mobile phones than toothbrushes (4.8 billion v 4.2 billion). Mashable also predicted that "by 2016 there could be 10 billion smartphones." This...
Top tips to help the time-strapped business owner's post effective social media content The increased importance of social media for businesses has been driven by the two most important players in the world of the internet: Google and web users! For many businesses –...
Making the most of Google Analytics For a free and relatively easy to use tool, it's surprising how many businesses either don't have Google Analytics or – even worse – fail to regularly look at the very important data they can reveal about your website visitors....
Long tail SEO All businesses can benefit from using niche long tail keywords to improve their SEO and find new customers for their products and services. What are long tail keywords? Long tail keywords generally refers to searches of 3 or more keywords, each one...
