Responsive Web Design and SEO: How It Will Impact Rankings

Responsive Web Design and SEO: How It Will Impact Rankings

What is Responsive Web Design (RWD)? Wikipedia Definition: Responsive Web Design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a...

How to Overcome a Google Penguin Penalty [Infographic]

How to Overcome a Google Penguin Penalty [Infographic]

  What is a Google Penguin Penalty? The Google Penguin algorithm targets specific types of "black hat" SEO tactics, when these tactics are found a site is punished, demoted and sometimes blacklisted. This is often called by people in the SEO industry 'a Penguin...

Penguin 3.0 Update: A Client Case Study

Penguin 3.0 Update: A Client Case Study

Whilst marketers and SEO experts around the world were left panicking approaching Google’s Penguin 3.0 announcement a few months back, here at Opace we were pretty excited about the update and waiting in anticipation! Read on to find out about Penguin 3.0 and some of...

Rich Snippets for eCommerce: A Guide for Beginners

Rich Snippets for eCommerce: A Guide for Beginners

So, what are rich snippets? Have you ever noticed that some listings in Google search results look so much better than others? You know, those ones that are equipped with little extras like images, prices and ratings? Well they have been created using rich snippets...

Does PPC Marketing Really Work for SMEs?

Does PPC Marketing Really Work for SMEs?

PPC, a marketer's perspective Pay-Per-Click (PPC) marketing has been around for a long time, and, while the marketers talk is now all about natural SEO, organic listing and social media, PPC remains big business for many brands, but for smaller or medium-sized...

Best SEO Plugins for WordPress:  Yoast vs All-in-One

Best SEO Plugins for WordPress: Yoast vs All-in-One

Best SEO plugin for WordPress in 2014? All in One SEO Pack or YOAST? If you are using WordPress for your CMS or blog, you are probably wondering where to start when it comes to finding the best SEO plugin available for WordPress. Before I got into which I find to be...

How to Effectively Use Images in Web Design

How to Effectively Use Images in Web Design

Images are important when you are planning your website design for plenty of reasons, but they can also have a negative effect and this article attempts to help you maximise the effectiveness of your design. One area that is sometimes overlooked is the actual images...

How to Develop an Effective Local SEO Strategy

How to Develop an Effective Local SEO Strategy

For many smaller businesses who sell their products and services locally, developing localised SEO strategy with their SEO company is a great way to achieve more sales and build their business. There are a number of brilliant tools designed just for local business,...

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