1. Professional and User Generated produced video can be effective High regarded internet research organisation Comscore released a study that looked at the sales effectiveness of professionally produced online video production: the lift in preference for both...
Last week saw reports of two major changes introduced by Google, removal of keyword search data from Google Analytics and their biggest algorithm change for 12 years, codenamed Hummingbird. If it was a bad week for marketers, the ultimate sufferers may be hard pressed...
Do we really trust written words? We all like testimonials, but do we really trust them when just presented to us as text? For me hearing first-hand experiences from customers and clients happy with a certain product or service is far more reliable. This combined with...
