Location based services and Foursquare More and more people are signing up to location based services such as Foursquare, picking up discounts for regular visits to certain locations, badges for stopping by participating businesses and being able to track your past...
Why social media for business In our experience most organisations know they should be using social media as part of their overall marketing strategy, but for smaller organisations this is not followed up with any actual activity. It may be that they lack time or...
Do we really trust written words? We all like testimonials, but do we really trust them when just presented to us as text? For me hearing first-hand experiences from customers and clients happy with a certain product or service is far more reliable. This combined with...
Difference between SEO and PPC You may have heard at some point in the past SEOs or digital marketing companies talking about Google AdWords and/or (organic) Google listings. There are many things you may wish to consider when deciding on an SEO (search engine...
A leading Birmingham web design company this week offered some timely advice to help Birmingham businesses make the most of their social media activity. Opace are a web design and social media marketing company who have helped many local businesses maximise their...
In the latest survey from Econsulting and software giants Adobe one message is clear – that content marketing is the main concern for in-house marketers (and we would suggest social media agency) as they look forward to 2013. The report 'Digital Trends 2013' is based...
Twitter insights from a social media marketing agency Twitter's list of its top 10 campaigns of last year should be of interest to more than a social media marketing agency because it contains some useful insights for any business to maximise their Twitter activity...
If you are an existing Birmingham based business - or are looking to set up a business - then upgrading or creating an effective website will be a major contributor to the success of the company. It will never mask poor customer service or low quality goods or...
How texting changed internet marketing and social media Last December saw the lots of articles and interviews to celebrate the 20th anniversary of the text. This blog reflects on the impact the popularity of texting has had on internet marketing and the work of the...
Social media marketing needs to be thought of as an attitude or a business wide approach, rather than just a set of tools. Setting up Twitter, Facebook and the like is easy, and the bonus is they are free. This fact has made many smaller companies pay attention to...
