Do we really trust written words? We all like testimonials, but do we really trust them when just presented to us as text? For me hearing first-hand experiences from customers and clients happy with a certain product or service is far more reliable. This combined with...
Difference between SEO and PPC You may have heard at some point in the past SEOs or digital marketing companies talking about Google AdWords and/or (organic) Google listings. There are many things you may wish to consider when deciding on an SEO (search engine...
A leading Birmingham web design company this week offered some timely advice to help Birmingham businesses make the most of their social media activity. Opace are a web design and social media marketing company who have helped many local businesses maximise their...
In the latest survey from Econsulting and software giants Adobe one message is clear – that content marketing is the main concern for in-house marketers (and we would suggest social media agency) as they look forward to 2013. The report 'Digital Trends 2013' is based...
Twitter insights from a social media marketing agency Twitter's list of its top 10 campaigns of last year should be of interest to more than a social media marketing agency because it contains some useful insights for any business to maximise their Twitter activity...
How texting changed internet marketing and social media Last December saw the lots of articles and interviews to celebrate the 20th anniversary of the text. This blog reflects on the impact the popularity of texting has had on internet marketing and the work of the...
Social media marketing needs to be thought of as an attitude or a business wide approach, rather than just a set of tools. Setting up Twitter, Facebook and the like is easy, and the bonus is they are free. This fact has made many smaller companies pay attention to...
Why social media? Social media marketing has increased in importance for all organisations. Not only are clients, customers and potential clients expecting it, Google will also be monitoring and giving greater prominence to those websites that engage with people...
It's good for business and good for SEO so why don't more businesses carry out social media marketing? Perhaps they don't know where to start - so here is a back-to-basics on how to get your social media marketing off to a flying start. 1. FACEBOOK No surprises that...
Yet another social media platform was launched in October in the continual search for the next Facebook or YouTube. Is it a good idea for business to add a new platform to their social media marketing strategy or to adopt a wait and see policy? Opinsy.com has a good...
