Twitter insights from a social media marketing agency Twitter's list of its top 10 campaigns of last year should be of interest to more than a social media marketing agency because it contains some useful insights for any business to maximise their Twitter activity...
How texting changed internet marketing and social media Last December saw the lots of articles and interviews to celebrate the 20th anniversary of the text. This blog reflects on the impact the popularity of texting has had on internet marketing and the work of the...
Social media marketing needs to be thought of as an attitude or a business wide approach, rather than just a set of tools. Setting up Twitter, Facebook and the like is easy, and the bonus is they are free. This fact has made many smaller companies pay attention to...
Why social media? Social media marketing has increased in importance for all organisations. Not only are clients, customers and potential clients expecting it, Google will also be monitoring and giving greater prominence to those websites that engage with people...
It's good for business and good for SEO so why don't more businesses carry out social media marketing? Perhaps they don't know where to start - so here is a back-to-basics on how to get your social media marketing off to a flying start. 1. FACEBOOK No surprises that...
Yet another social media platform was launched in October in the continual search for the next Facebook or YouTube. Is it a good idea for business to add a new platform to their social media marketing strategy or to adopt a wait and see policy? Opinsy.com has a good...
25 Tips to be become an expert in emails! Email layouts in HTML are very alike and similar to the design of a standard web page. Article design is very important with the email going out to so many people, so you really need to know how to focus your content on your...
What's best for your business? It was the statistic that got the Twitterati excited as AdAge reported that more people owned mobile phones than toothbrushes (4.8 billion v 4.2 billion). Mashable also predicted that "by 2016 there could be 10 billion smartphones." This...
Top tips to help the time-strapped business owner's post effective social media content The increased importance of social media for businesses has been driven by the two most important players in the world of the internet: Google and web users! For many businesses –...
Making the most of Google Analytics For a free and relatively easy to use tool, it's surprising how many businesses either don't have Google Analytics or – even worse – fail to regularly look at the very important data they can reveal about your website visitors....
