Explore our expert virtual reality articles, tutorials and in-depth guides.
11 articles in Virtual Reality
About this category
Virtual reality is moving beyond gaming into practical business applications, from immersive product demonstrations to virtual commerce platforms. Our articles explore how businesses are using VR and AR technology, examining which virtual reality applications deliver genuine value and which remain experimental.
From virtual try-on experiences in retail to immersive property tours, VR technology is creating new possibilities for businesses prepared to invest. Our articles examine costs, practical applications and the considerations involved in adopting immersive technology.
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Interested in the rise and fall of virtual reality? In 2016 we covered the history of virtual reality. Read more.
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Discover how virtual commerce (vCommerce) and the metaverse will shape online shopping. Read more.
Find out why your business needs to factor virtual reality into its web design. Read more.
Curious about how virtual reality can benefit your business? Read more.
Want insights from our virtual reality experts, Rob Bryan and Adam Bullas? Read more.
Wondering if Oculus has lost the first generation of virtual reality to HTC? Has Oculus lost the race of Virtual Reality to HTC? Read more.
Exploring open source virtual reality and its impact on business? Those who know Opace know we are firm believers in open source. Read more.
Interested in the applications of virtual and augmented reality for business? Read more.
Whether you are exploring VR for marketing, training or customer experience, these articles provide honest assessments of where the technology delivers real commercial value and where it remains a nice-to-have rather than a must-have.
We have been tracking VR developments and publishing virtual reality guides for business since the technology first showed commercial potential. Our articles focus on practical applications rather than speculation, examining where VR and AR genuinely deliver value.
Our virtual reality articles cover immersive commerce, VR for property and retail, employee training simulations, AR product visualisation, hardware comparisons, cost considerations and honest assessments of which VR applications are ready for business adoption.
Practical applications include virtual product demonstrations, immersive property tours, employee training simulations, virtual retail experiences and interactive trade show displays. Successful implementations solve specific problems rather than using VR as a novelty.
Virtual reality places users in a completely digital environment, typically requiring a headset. Augmented reality overlays digital elements onto the real world through a smartphone or smart glasses. AR is generally more accessible for everyday business use.
Hardware costs are falling and use cases are expanding beyond entertainment into healthcare, education, retail and property. Expect VR to become more accessible as headsets improve and web-based VR experiences reduce the barrier to entry.
Basic 360-degree video experiences can be produced for a few thousand pounds. Fully interactive VR requires more investment. Many businesses benefit more from AR features, which work through standard smartphones and cost less to implement.
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