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28 articles in Business
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Running a successful business increasingly means getting your digital strategy right. Our articles cover the intersection of technology and commercial growth, from choosing the right digital tools to building an online presence that supports your broader business goals.
Written for business owners and decision-makers rather than technicians, our articles focus on the practical decisions that affect your bottom line. We cover when to invest, what to prioritise and how to avoid the common pitfalls that waste time and budget.
Can AI create new knowledge? I spent 25 days testing ChatGPT, Claude and Codex. What they discovered, what they missed, and the one input they lacked.
Can AI invent? I asked ChatGPT, Claude and Codex for one patentable idea and logged 276 against 2,161 patent numbers. None passed. Here is why.
Can AI learn? I tested ChatGPT, Claude and a 25-role agent team over 25 days to see what training, context and saved memory can and cannot change.
Can AI reason? I tested ChatGPT, Claude and Codex for 25 days and checked the research: where reasoning models hold up, and where they still fall apart.
Does AI lie? ChatGPT confirmed a request I can find no record of making, and an agent softened its own failed checks. Hallucination vs sycophancy, tested.
How smart is AI? Superhuman at maths proofs and code, weak at judging its own work. What 25 days of testing showed, and why IQ scores and benchmarks mislead.
![ChatGPT: A 2023 Tipping Point To Rival the Internet in 1983, but is OpenAI’s ‘o1’ Model the Largest AI Inflection Point Yet ? [UPDATED]](/.netlify/images?url=%2Fimages%2Fwp-content%2Fuploads%2F2023%2F03%2FThe-future-of-AI.jpg&w=800&q=85)
When significant technological breakthroughs happen, we only appreciate their significance in hindsight.
Compare small business website costs in the UK, realistic project scopes, supplier routes, quote inclusions and one-, three- and five-year budgets.
WordPress website cost UK guide covering setup, hosting, themes, plugins and support. Compare build scope, renewals and long-term ownership costs.
eCommerce website cost UK guide with current platform and payment fees, plus budgets for catalogue work, integrations, migration and support.
How much does a website cost in the UK? Compare 2026 prices for DIY, WordPress, freelancers, agencies and eCommerce, then calculate your project.
Website maintenance cost UK guide covering hosting, updates, backups and support. Compare monthly scopes, exclusions and three-year ownership budgets.
GPT-5.6 vs Claude Fable 5 compared across coding, research, writing & business tasks. Get practical guidance on when expensive LLMs justify their cost.
A real-world case study comparing vibe coding and agentic coding for AI web design and SEO. How expert-directed AI built a 113-page site ranking on page one in weeks.
An honest look at how AI is changing SEO in 2026, from automated audits and AI content creation to GEO, AEO and LLMO. What most SEO agencies won't tell you, but should.
Learn about short-form video content, micro-moments & YouTube Shorts vs Tiktok vs Instagram Reels in an on-demand world expecting instant gratification.
Learn about AI and what this means for the future of SEO and AI-first search. Will ChatGPT replace Google and does this mean the death of SEO?
This AI SEO guide covers everything you need to know about AI search optimisation from what is GEO, AEO, AIO, RAG, AI Mode or Overviews to LLM SEO (LLMO).
![Brilliance, Betrayal & Building Tomorrow: The History of OpenAI & Its Future (AGI) [UPDATED]](/.netlify/images?url=%2Fimages%2Fwp-content%2Fuploads%2F2023%2F11%2FIs-AGI-closer-than-we-think.jpg&w=800&q=85)
Explore the history of OpenAI and its impact on the world. Learn about Sam Altman and the potential death or future of OpenAI (AGI) in the years to come.
Need a WordPress blog creator plugin using ChatGPT for SEO content?
In this comprehensive guide, we'll delve into the world of ChatGPT plugins for WordPress.
Here we look at the history of Twitter, and cover its transformation into ‘X’.
At a pivotal moment in its journey, the decisions made now may very well set the "Reddit death countdown" timer ticking leading it.
Wondering how to hire a WordPress developer without seeing their portfolio?
Wondering if businesses will adopt remote working as a result of the coronavirus pandemic?
Find out why you should consider buying aged domain names for SEO.
Microsoft recently released more information at their Windows 10 event at it has gotten a lot of users excited for a number of reasons. This version of
Searching for how to start a virtual business?
Our articles cover digital transformation in practical terms: modernising your website, automating manual processes, using data to make better decisions and reaching customers through digital channels. These guides help you navigate technology choices with confidence.
We have been advising businesses on digital strategy since 2000 and publishing business growth articles throughout that time. Our insights come from working directly with business owners across dozens of industries on their digital transformation.
Our business growth articles cover digital transformation, technology selection, online marketing strategy, website ROI, budgeting for digital, choosing the right partners and the practical decisions that determine whether technology investment drives genuine commercial growth.
Essential. Your website is often the first place potential customers evaluate your credibility. Even referral-driven businesses benefit from a site that clearly communicates what they do and for whom.
Clear information about your services, contact details, social proof (testimonials, case studies), an about page and optimised meta data. A blog, FAQ section and portfolio build trust and improve SEO.
Digital transformation is the process of using technology to improve how your business operates and delivers value. For most businesses, this means modernising your website, automating manual processes, using data to make better decisions and reaching customers through digital channels.
As early as practically possible. Even modest investment in SEO and content marketing compounds over time. Waiting means competitors build an advantage that becomes progressively harder to close.
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