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Client case study

Electrium

SEO Training, Practical Knowledge Shared

2024 Manufacturing & IndustrialConstruction & Property
Electrium project showcase Explore the project

In their words

I worked with Opace on helping to understand SEO practices better and to help implement these into our digital strategies. David provided an in-depth course and training into how to understand these systems in plain English with practical steps to achieve our results.
Read the full feedback

I would highly recommend Opace and their services.Easy to approach and talk to. Fantastic SEO Training such a depth of knowledge, supported by assignments and exercises designed to get the trainee stuck in with practical SEO! Very friendly and personable, flexible and approachable. Highly recommended!

David Evans, Digital Marketing Specialist
SEO training agenda, Part 1
Training programmeSEO training agenda, Part 1

The work

Practical SEO knowledge, shared.

Electrium, a well-known electrical distribution company based in the UK, approached Opace for SEO training to improve their internal understanding of search engine optimisation. The focus was on equipping their marketing and digital teams with the necessary skills to optimise their online strategies without external assistance.

Our work

We began by designing a two-day remote SEO training course, delivered via Zoom, tailored to meet Electrium’s specific needs. The training covered a broad range of SEO topics, including Google algorithm updates, keyword research, competitor analysis, on-page SEO, off-page SEO, and more. Our aim was to ensure that the team could apply these strategies independently to improve Electrium’s digital footprint.

The first day of training laid the foundation with SEO basics, covering areas such as keyword planning, website copywriting, and on-page optimisation. We introduced practical tools that Electrium could immediately begin using to support their SEO efforts, such as Google Analytics and Bing Webmaster Tools.

SEO training agenda, Part 2
Training programmeSEO training agenda, Part 2

Day two built on this knowledge, focusing on more advanced techniques such as competitor link building strategies, 301 redirects, and content marketing best practices. We also provided Electrium’s team with exercises to reinforce the concepts and give them real-world scenarios to work through.

The Result

David Evans, the key contact at Electrium, was extremely pleased with the training provided, stating, “Opace delivered fantastic SEO training with such a depth of knowledge, supported by practical exercises that really helped us grasp the complexities of SEO in a simple, easy-to-understand format.”

By the end of the training, the Electrium team felt confident in their ability to manage and implement SEO strategies internally. The training sessions not only provided them with theoretical knowledge but also gave them practical, hands-on experience that could be immediately applied.

While there was no ongoing SEO contract post-training, the impact of the sessions has been highly praised by the Electrium team. The training has empowered them to take charge of their SEO, leading to a more informed, strategic approach to their online marketing efforts.

Services delivered

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