Get in Touch
← All projects

Client case study

SPI Lasers

SEO Management & Marketing Support for Global Lasers Business

2018 Manufacturing & IndustrialTechnology & Software

Project outcomes

SPI Lasers project overview
25%
Increase in overall search visibility
150
Keywords tracked
6
Search engines monitored

In their words

I find OPACE to be an extremely proactive agency who are clearly very switched on when it comes to managing our SEO functionality.
Read the full feedback

They have shown great professionalism in getting to grips with our highly complex and technical suite of products; culminating in some great content that has been seeded throughout the web and utilised on our website to support our content-hungry customer base. Having worked with numerous digital agencies over the years I would be more than happy to recommend OPACE; if you struggle to find the time to run your digital strategy as well as you would like, they are excellent in keeping you focused on what needs to be done.

Matthew Wallis - SPI LasersMarketing Communications Manager

The work

Technical products. Clearer communication.

We worked with SPI Lasers after they acquired one of our existing clients to deliver technical support, website design and search engine optimisation.

Our work

SPI Lasers are experts in manufacturing fibre lasers. In 2015, when JK Lasers were purchased by SPI, they were only too happy to recommend that SPI retain our services and expertise, based upon the high-quality work we had delivered in the past. This meant the business continued to benefit from our work with JK Lasers, and we haven’t disappointed!

After the acquisition of JK Lasers, SPI needed to bring together the two websites. We were asked to play a strategic role in the merger of these two websites, working with our client to then ensure that the optimisation of the new SPI Lasers website continued to benefit from the time and effort we had already invested in the former JK Lasers website.

Following this initial project, and having had the opportunity to demonstrate our skills and expertise, we have worked on SEO and content optimisation for SPI. This has included website copywriting, blog writing, infographic design and marketing and management of their online PR and communications.

An archived Google result for “industrial laser solutions manufacturer”
Search visibilityAn archived Google result for “industrial laser solutions manufacturer”

Search visibility

The Result

Since beginning a relationship with Opace, the SPI Lasers website has seen a 25% increase in overall visibility across 150 keywords and 6 search engines. This has been supported with highly competitive keywords including ‘Industrial Lasers’, ‘Laser Welding’, ‘Laser Cleaning’, ‘Laser Processing’, ‘Fibre Lasers’and ‘Additive Manufacturing’ achieving very strong first page rankings on Google.

Your next project

What could we build together?

Tell us what you want to achieve. We'll help you work out the next step.

Talk about your project ↗