International SEO Services

Costs depend on the number of target markets, languages and the complexity of your current site architecture. A single-market expansion typically starts from £1,500-£2,000 per month. Multi-market programmes scale accordingly. Contact us for a proposal based on your specific expansion plans.

Each approach has trade-offs. ccTLDs (.de, .fr, .es) send strong geo-targeting signals but require building domain authority from scratch. Subdirectories (/de/, /fr/) inherit your existing domain authority. Subdomains (de.example.com) sit in between. We recommend the best option based on your brand, budget and long-term plans. For further guidance, see W3C Internationalisation.

Hreflang is an HTML attribute that tells search engines which language and regional version of a page to serve to users in different locations. Without it, Google may serve your English pages to French users or cannibalise your UK rankings with your US content. Correct hreflang implementation is critical for international SEO.

Translation is a starting point, not a strategy. Direct translations often miss local search terms, cultural context and regional phrasing. We recommend content localisation: adapting content for each market's search behaviour, preferences and terminology rather than word-for-word translation.

New market entry typically takes 4-8 months to see meaningful ranking improvements, depending on competition and domain authority in the target market. Markets where you're building from zero (new ccTLD, no local backlinks) take longer than markets where you're expanding an existing domain with subdirectories.

Yes. We collaborate with your in-house translators, external localisation agencies or native-language copywriters. We provide SEO briefs specifying target keywords, heading structures and optimisation requirements for each language version.

Yes. International link building requires earning backlinks from publications and websites in your target markets. We identify relevant local publications, industry sites and directories in each country and run outreach campaigns to build market-specific authority.

We configure Search Console properties for each target country, monitor hreflang coverage reports, track country-specific rankings and identify crawl or indexation issues specific to your international pages. Search Console data is central to our ongoing optimisation process. For further guidance, see W3C Internationalisation.

When implemented correctly, international SEO should not harm your UK rankings. Proper hreflang implementation tells Google to keep serving your UK pages to UK users while serving localised versions to other markets. Poor implementation, however, can cause cannibalisation, which is why technical accuracy is critical. For further guidance, see Google hreflang documentation.

Content localisation goes beyond translation. We adapt messaging for local customs, humour, regulatory language, measurement units (metric vs imperial), currency formatting and cultural expectations around tone and formality. For example, marketing copy that works in the UK often feels too informal for German or Japanese audiences. We work with native-language specialists to ensure content resonates naturally in each market.

Monthly reports break down performance by country and language: organic traffic, keyword rankings, hreflang coverage, indexation rates and backlink growth per market. We track country-level visibility separately so you can see which markets are delivering returns and where additional investment is needed.

Yes. We're based in Birmingham but work with businesses expanding internationally from anywhere in the UK and beyond. International SEO is managed entirely remotely, and we work across all time zones.