Website Migration Services

Costs depend on the size of the site, the type of migration and the complexity of the redirect mapping. A small site migration (under 100 pages) typically costs £2,000-£4,000. Larger sites with thousands of pages and complex URL structures scale accordingly. Contact us for a scoping conversation.

Some temporary ranking fluctuation is normal as Google recrawls and reprocesses your site. A properly planned migration minimises this to a brief dip of 1-3 weeks. Poorly planned migrations can cause ranking losses of 30-60% that take months to recover from. Our process is designed to prevent the latter. For further guidance, see Screaming Frog SEO Spider.

Planning typically takes 2-6 weeks depending on site size and complexity. Small sites with straightforward URL structures need less time. Large eCommerce sites with thousands of product pages, complex category structures and multiple markets need more. We always finish planning before anything goes live.

A redirect map is a document that specifies where every URL on the old site should redirect to on the new site. Each old URL is paired with its equivalent new URL and assigned a 301 (permanent) redirect. This preserves link equity and prevents users and search engines from landing on dead pages.

Yes. We offer migration recovery services for sites that experienced traffic drops after a poorly executed migration. The process involves auditing what went wrong, implementing missing redirects, fixing technical errors and rebuilding lost visibility. Recovery takes longer than prevention, but we've successfully restored rankings for clients who lost 40-60% of organic traffic.

Yes. We've managed migrations involving WordPress, Shopify, Magento, WooCommerce, BigCommerce, Umbraco, Drupal, custom-built platforms and modern frameworks like React development services, Next.js and Astro.

Large eCommerce migrations require product-level redirect mapping, category structure planning, faceted navigation review and product feed updates. We use automated crawling and redirect matching for catalogue-scale sites, with manual review for high-value pages.

Daily monitoring for 30 days: keyword rankings, crawl errors, indexation rates, redirect chains, 404 errors, Core Web Vitals and organic traffic. We compare against pre-migration baseline data and address any issues immediately. For further guidance, see Screaming Frog SEO Spider.

Absolutely. SEO should be involved from the first planning meeting. Decisions about URL structure, information architecture, page templates and content migration all affect search performance. Involving us after the new site is built limits what we can protect. For further guidance, see Google site migration guide.

Yes, when the reasons are right. Migrating to a faster, more secure or more flexible platform improves long-term performance, user experience and conversion rates. The risk comes from poor planning, not from the migration itself. Businesses that outgrow their existing platform, need better mobile performance or want to consolidate fragmented systems almost always benefit from a well-executed migration.

Technically, yes. Practically, the risk is high unless you have deep SEO expertise. The most common DIY migration mistakes are missing redirects, broken canonical tags, orphaned pages and failing to update internal links. These issues often don't surface until weeks later when traffic has already dropped. If your site generates meaningful organic traffic, professional migration support pays for itself by protecting that revenue.

Yes. We're Birmingham-based but manage migrations for businesses across the UK and internationally. Migration planning and monitoring are entirely remote.