Best Social Media Links, Resources & More
Best Social Media Links, Resources & More
The most useful social media resources, tools and guides we've found.
This collection links to platform guidance, publishing and scheduling tools, analytics, LinkedIn resources and social-commerce documentation. Use the sections below to find the source that matches the channel or task you are working on.
Getting Started with Social Media
- Twitter/X for Business — Official beginner's guide to marketing on Twitter/X.
- YouTube Creator Academy — Free courses to help you grow a YouTube presence from scratch.
- Facebook Business Learning — Official guides for getting started with Facebook marketing.
- Instagram for Business — Tips and guidance for using Instagram to promote your brand.
Managing & Automating Social Media
- Hootsuite — Schedule, manage and report on all your social channels from one dashboard.
- Buffer — Simple and effective tool for scheduling and analysing social media posts.
- TweetDeck — Free social media management tool for Twitter/X power users.
- Sprout Social — Enterprise-grade social media management with powerful analytics.
Getting the Most from LinkedIn
- LinkedIn Marketing Solutions — Official resources for advertising and organic growth on LinkedIn.
- LinkedIn Groups — Build community and establish authority in your sector via LinkedIn Groups.
Tracking & Measuring Success
- Facebook Audience Insights — Understand your audience demographics and behaviour on Facebook.
- Twitter/X Analytics — Track impressions, engagement rates and growth on Twitter/X.
- Hootsuite Analytics — In-depth social media reporting across all major platforms.
Selling on Social Media
- Pinterest Shoppable Pins — Turn your Pinterest boards into a shoppable catalogue.
- Instagram Shopping — Enable product tags and shoppable posts on Instagram.
- Facebook Shops — Create a storefront directly inside Facebook and Instagram.
Our Own Social Media Services
- Social Media Services — Our full range of social media management and advertising services.
- Facebook & Instagram Advertising — Paid social campaigns managed by our expert team.
- Social Media Training — Bespoke training for your in-house team.
- Social Media Consultancy — Strategic advice and planning for your social media presence.
Get in Touch
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Opace provides social media strategy, advertising, training and campaign support for organisations in Birmingham, across the UK and internationally. Contact us to discuss your channels.
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