Corcorans Home & Furniture

CASE STUDY

Corcorans, a well-known home furniture brand in Ireland, partnered with Opace in August 2020 to enhance their digital presence. The collaboration began with a comprehensive SEO audit and analysis, focusing on optimising the site architecture and category structures based on thorough keyword and competitor research. This initial phase targeted critical product categories, such as sofas, dining furniture, garden furniture, and bedroom furniture, and involved analysing 144 products to identify patterns and improve keyword targeting.

By the end of the year, we had completed significant SEO work for over 287 category pages and undertaken a speed optimisation project for the WordPress site, addressing crucial elements like database cleanup, plugin review, image compression, and JavaScript/CSS optimisation. This effort aimed to enhance the overall user experience and site performance.

With thanks to the success of the SEO work, Corcoran’s asked us to manage the website. This included a annual technical support contract focused on routine maintenance, updates, and additional technical assistance. We also undertook a redesign of the site using the Divi Page Builder to allow easy creation of new landing page designs.

Additional SEO work included link-building campaigns, which included infographic design, video creation, and  content writing. The goal was to enhance Corcorans’ authority and backlinks through PR and blogger outreach, further solidifying Corcorans’ digital presence.

The Results:

Through our focused SEO efforts and technical support, Corcorans experienced a remarkable 4x growth in organic visibility. Our strategies led to over 400 new page 1 rankings on Google.ie, with 70+ position 1 rankings for key products and categories.

The improvements in site structure, speed, and content optimisation contributed to a substantial increase in organic traffic and overall online presence.