Digital Marketing Guides & FAQs — SEO, Web Design & eCommerce
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Expert-written guides, glossary definitions and actionable advice to help you master SEO, web design, eCommerce and digital marketing.
Digital Marketing Jargon Buster
Popular Jargon, FAQs, Definitions, Meanings & More
From Black Hat Digital Marketing and Backlinks to Sitemaps and SEO, the lexicon of digital marketing terms includes plenty of abbreviations, acronyms and tech-lingo. In this Digital Marketing Jargon Buster, we provide a comprehensive online marketing glossary to help you understand key digital marketing terms as well as provide actionable advice.
Basic Digital Marketing Terms
Browse by Topic
SEO
Technical SEO audits, keyword research, link building, algorithm updates and search engine optimisation strategy.
33 guides View Guides →Social Media
Social media competitions, scheduling tools, best posting times, and platform-specific strategies.
7 guides View Guides →Content
Content writing vs copywriting, blog research, featured snippets and content optimisation.
7 guides View Guides →Web Design
AMP pages, website speed, domain names, mobile-friendly design and CMS comparisons.
10 guides View Guides →eCommerce
Magento, WooCommerce, open source platforms and eCommerce development.
7 guides View Guides →Digital Marketing
PPC advertising, multi-channel marketing, push vs pull strategies and online PR.
13 guides View Guides →Full Glossary
In our internet marketing glossary, we don't concern ourselves so much with what each of these terms means but focus more on common questions about how these fit into the practical world of digital marketing. Find actionable answers below.
5 Design Tips for Creating a Successful Online Brand | Opace
Creating an online brand is about more than just designing a good logo, using a popular choice of colours and coming up with a great slogan. Successful marketing is about creating a clear, consistent and uniquely identifiable impression of your business.
5 of the Most Useful SEO Benefits of Using Screaming Frog | Opace
The best things in life are free and nobody in their right mind would turn their nose up at this powerful tool which gives some of the best SEO benefits around. Screaming Frog is an easy to use web crawler service which gives key insights into how you can boost your online visibility.
5 Responsive Web Design Tips for Building a Mobile Friendly Website | Opace
Responsive web design is essential to SEO; not only can it improve user experience but give faster loading times, lower bounce rates and increase organic traffic. Here we’ve condensed some simple responsive web design tips to help you design a mobile friendly site.
5 Tips to Boost Sales Using Magento | Opace
Did you know that you can boost sales using Magento in five simple and easy to implement ways using existing plug-ins, extensions and features? From loyalty programs and pop ups to optimising your search functionality we bring you the top five tips to prime your site for more business.
Best Business Directory Sites for SEO in 2019 and Beyond | Opace
Looking to improve your SEO in 2019? Find out which are the best UK business directory sites for SEO, how to choose the right local and industry specific directories and boost your online visibility with free and freemium business directory site listings.
Best Link Building Strategies in 2019 & Beyond | Opace
Link building will continued to be an important part of an integrated digital marketing strategy for 2019 and will expand on traditional methods to include some new trends such as the rise in interest for data driven content, internal link building and claiming mentions.
Best Online PR and Marketing Campaigns of 2018 | Opace
The best online PR and Marketing Campaigns of 2018 were creative and memorable and drove customer engagement through the roof. The power of getting this right online is immediate delivery to your target audience and, if you manage to go viral, the potential to be seen by millions.
Best Social Bookmarking Sites for Generating Website Traffic | Opace
Social bookmarking sites offer great off-page SEO and an audience that is already looking for content just like yours. You can generate website traffic using the best social bookmarking sites but, do you know which ones deliver the best results? Find out in our at-a-glace guide.
Best Social Media Scheduling Tools in 2019 and Beyond | Opace
Harnessing the power of the best social media scheduling tools can increase productivity and allow you to focus on creating the best content for digital marketing plans. With so many platforms to manage, its key that you find the right service that will help, not hinder, your work rate.
Bing SEO vs Google SEO Comparison | Algorithm Ranking Factors
A detailed comparison covering Bing SEO vs Google SEO, algorithm ranking factors and how they differ. The two search engines account for almost 95% of all online searches but do we need to optimise for both?
Digital Marketing – Advantages & Disadvantages
Digital marketing is the key to your online visibility and for delivering on business objectives from increased traffic, better conversion rate, higher sales and even for developing your online brand. A well-developed digital marketing strategy is essential to give your business a competitive edge.
Digital Marketing vs Direct Marketing Compared | Opace
Learn about Digital Marketing vs Direct Marketing & how these two different approaches can work together to achieve more visibility, awareness & sales.
How a Content Refresh Can Boost Your SEO | Tips to Update Your Content
Many site owners underestimate the importance of content in their SEO and digital marketing efforts. A regular content refresh can be key to remaining on page one of a Google search. Read more to find out how.
How Can Open Source be Used to Create a World Class eCommerce Website
Open source eCommerce software is used to power the hundreds of thousands of online stores from SMEs to global superbrands. The reason? Low cost but high-quality, open source is flexible, scalable, secure and offers incredible diversity for customisation.
How Different Forms of Duplicate Content Can Harm SEO | Opace
Duplicate content can have an impact on your SEO and reduce your online visibility when it comes to SERP performance. But, not all duplicate content is a result of plagiarism with some occurring without you realising it. Here we find out more about duplicate content that can harm your SEO.
How to Add Bulk Redirects in WordPress – htaccess vs a Redirects Plugin | Opace
URL redirects ar essential to implement if you don't want to lose traffic as well as any SEO link juice you may have built up with existing URLs if/when these change. Bulk redirects in WordPress are easy by either using a plugin or by editing the htaccess file directly. Find out how in our quick guide.
How to Carry Out a Technical SEO Audit | Opace
A technical SEO audit is an essential reporting tool to give you a clear indicator of how visible your site is in the eyes of the search engines. It can help you identify areas for improvement and even ensure you avoid penalties. But what should an audit cover?
How to Carry out Effective Video Marketing on YouTube | Opace
One of the biggest social media platforms & largest search engines in the world, video marketing on YouTube offers enormous benefits to your business…as long as you get your strategy right. From initial research & goal-setting to content creation& cross promotion, we give you the key to success.
How to Check Whether Your Web Page is Indexed in Google | Opace
Google's search index offers online visibility for your web pages so, if you aren’t in it then your URLs could be failing to reach an audience. Find out how to check whether the pages of your site are indexed in Google. If not, how you can add them and improve their chances of being crawled.
How to Choose Your Website Domain Name | Opace
Choosing a website domain name takes careful consideration and should not be rushed into without first looking at what your URL says about your business. From the name itself to the extension you choose, there is plenty to research before you take the plunge.
How to Create a Successful XML Sitemap and Website Structure for SEO
Website structure and XML sitemaps play a vital part in SEO by identifying those URLs that you want to be indexed by search engines and those you don’t. Giving Google an accurate & easy to understand roadmap of your site helps with SERP performance & also gives your users a clear path to find your content.
How to Improve Page Load Times & Website Speed Using Google Lighthouse?
Google Lighthouse offers web developers a simple range of analysis reports and helpful tools to help improve page load times. Not only can this seriously improve your SEO but it can help provide an overall better user experience, reduce bounce rates and increase conversions.
How to Optimise Your Google My Business Listing | SEO Benefits | Opace
Google My Business is the most powerful free online business directory services and provides many SEO benefits that your company can take advantage of. However, incomplete and poorly managed entries can damage your reputation just as optimising your listing can boost your online profile. Find out how in our full guide.
How to Research Attention Grabbing Blog Topics and Get New Ideas
When it comes to research, blog topics are of crucial importance to get right, not only for the purposes of SEO but to capture the attention of your target audience. From researching the competition to media monitoring we give you some suggestions for how to go about it.
How to Run a Successful Social Media Competition Facebook & Twitter
Running a successful social media competition Facebook and Twitter requires more than just getting the basics right. You need good planning, an active engagement plan, bold design and the temerity to capitalise on the opportunity that this creates. Want to know more?
How to Use Canonical URLs for SEO | Opace
Duplicate URLs are bad for SEO but can often be unavoidable when you have a mobile version of your website. Canonical URLs can be used to consolidate web page addresses making it easier to maximise link juice, improve the way your page is found in SERPs and avoid duplicate content penalties.
Pinterest vs Instagram – Which Is Best for SEO? | Opace
Pinterest or Instagram? When it comes to deciding which visual media marketing platform to choose for the best SEO results, do you know which of the two biggest image and video sharing platforms are the best? We find out more in this quick comparison.
PPC vs SEO | Opace Digital Agency
PPC, or Pay-Per-Click advertising, is one way to drive traffic to your website and increase your online visibility but how does this compare, long term, to the organic growth achieved via SEO? With the latter offering more sustainable results at a fraction of the cost, is PPC as effective as SEO?
Pros & Cons of Facebook Remarketing vs Google Retargeting
Producing dynamic and highly relevant ads, both Google and Facebook offer remarketing (retargeting) services which harness the power of targeted advertising. There is much to commend both of these internet giants but there are alsome things to consider before you commit your digital marketing budget to either.
Search Intent SEO | What is Search Intent & Keyword Intent
Read this Search Intent SEO guide as we explain what this, why it's fundamental to SEO, and how it relates to concepts like User Intent & Keyword Intent.
SEO Planning Template | How to Create a 6 to 12 Month SEO Plan
In this guide, we'll explain how to create a successful monthly, 6 or 12 month SEO plan. We'll provide an SEO planning template along with our suggested ingredients for you to use and share.
SEO Predictions for 2019 and Beyond | Opace
The world of SEO never stands still, which means early adopters and diligent readers can move ahead in ways that less active website managers cannot. Our SEO predictions for 2019 can help you forge a path towards future success and avoid falling behind.
SEO Quick Wins | SEO Tips to Improve Your Google Ranking
This guide is based on our 15+ years delivering Search Engine Optimisation and provides our top SEO quick wins & top SEO tips to improve your Google ranking.
SEO Tips & Advice | Latest Guidance from Opace
Get the latest SEO tips and advice for improving the visibility of your website. We look at everything from the power of in-depth content to making the most of meta descriptions. Find out why it pays to be more social as well as the importance of forging new and relevant links.
Simple SEO Analysis Using Google Analytics & Search Console
Learn how to carry out simple SEO analysis using Google Analytics and Google Search Console to track rankings, traffic, & engagement for better SEO results
Strategies for Defining Your Website Requirements | Opace
Defining your website requirements is about more than choosing a design that complements your company logo. The key features of online success rely on some tried and trusted strategy development techniques that will help you create a website that delivers results.
Top 10 Most Creative Web Design Examples | Opace
Creative web design is not just about thinking outside the box but abandoning the idea of constraints altogether. It is about fresh thinking, innovative new techniques and re-imaging the way we experience and navigate our way around the internet. Want some examples?
Top 5 Qualities of a Magento eCommerce Developer | Opace
Choosing the best Magento eCommerce developer means selecting someone who has 5 key skills to deliver your project on time, in budget and with high quality. Make sure you benchmark your developer with the qualities of knowledge, creativity, professionalism, commercial acumen and flexibility.
Top Online Advertising Strategies in 2019 & Beyond | Opace
Having a strategy for your online advertising is an important way to capitalise on the power of low cost and effective marketing. 2019 will be another dynamic year for online advertising and, here, we give you the best strategies for driving performance.
Top SEO Tips for Using robots.txt and Mistakes to Avoid | Opace
Are you making the most of your site’s robots.txt file to boost SEO and avoid duplicate content penalties? This powerful little file used by all web crawlers to learn about your site is often overlooked but can help webmasters improve their site’s performance.
Topical Authority in SEO? Does Word Count & Critical Mass Impact Rankings in 2020?
What is Topical Authority in SEO? How does word count and critical mass impact rankings in 2020? Read to find out more.
Ways to Increase Your Order Value Using Magento | Opace
Magento has a huge selection of tools and extensions which can help you increase the order value on your eCommerce store. From implementing customer loyalty programmes or offering free shipping and gifts at minimum order values we give you the best inside tips to boosting revenue today.
Website Speed and SEO: How Improving Site Speed & Load Times Can Benefit SEO
Website speed and SEO are intrinsically linked. In this guide, we will cover how site speed and page load times can impact SEO and drive massive improvements in search rankings.
Website Speed Tools
Website speed and SEO are intrinsically linked. In this guide, we will cover how site speed and page load times can impact SEO and drive massive improvements in search rankings.
What Are Featured Snippets | Google Questions | Get My Website to Show
Featured snippets (or Google Questions) are a great new way for search engines to return fast results to answer specific queries raised by users but how do you get your website to show? They offer incredible opportunities for websites to boost their visibility… as long as developers can take advantage of structured data.
What Are the Best SERP Features for SEO in 2020 and How to Get Them?
What are the best SERP features for SEO in 2020 and how to get them? In this guide we will explain our top 12 SERP features to understand what steps can you take to get get them.
What Can Link Research Tools Teach Us About Writing Better Content? | Opace
Link Research Tools offers a powerful suite of aids that can not only help with backlink analysis but also help direct our efforts in writing better content. From keyword and competitor analysis to identifying the best subdomains to publish on, Link Research Tools is a powerhouse in SEO success.
What is Bounce Rate and How Does it Impact SEO? | Opace
What is Bounce Rate? On their own, Bounce Rates can be misleading but combined with other tools they can help you improve your SEO. We find out whether a high Bounce Rate is a bad thing, what is a ‘good’ Bounce Rate and whether a low one gives you an edge over your competitors.
What Is Digital Marketing & Why Is It Important? | Opace
Digital marketing is the key to your online visibility and finding your audience. Discover the objectives of digital marketing and why it matters for your business.
What Is Digital Marketing & Why Is It Important? | Opace
Digital marketing is the key to your online visibility and for delivering on business objectives from increased traffic, better conversion rate, higher sales and even for developing your online brand. A well-developed digital marketing strategy is essential to give your business a competitive edge.
What Is Multi Channel Marketing? How Does It Help You Find New Customers?
If you came across this guide asking the question ‘what is multi channel marketing’, we will explain why this approach is so much more than just slapping your content onto one or more different platforms and hoping for the best. Read more to find out.
What is Structured Data and How Does it Impact SEO?
Structured data is one of the most useful ways to increase the visibility of your website within the search community. From Bing to Google, Yandex to Yahoo! structured data is the universal language that helps enrich your content. Find out more in our quick guide.
What is the Best Time of the Week to Schedule Social Media Posts? | Opace
Social media scheduling can be just as crucial as the content you create if you want to maximise the engagement with your audience. Here we find out what are the best times of the week to schedule social media posts discuss the importance of research and monitoring.
What Is the Difference Between a Content Writer and a Copwriter? | Opace
A content writer and a copywriter both have important jobs when it comes to promoting your brand online but what are the key differences between the two? Here we discuss why should you make sure that your digital marketing strategy combines the skills of both.
What is the Difference Between Online PR and Traditional PR? | Opace
Online PR and traditional PR have many things in common, ultimately to achieve positive customer engagement and to boost the reputation of a brand. However, the ways and means to achieve, and journeys to implement, this are very different. Do you know what the differences are?
What Is the Difference Between Push & Pull Marketing? | Opace
Two common terms used in online advertising but do you know the difference between push & pull marketing? More importantly, do you know which is better when it comes to achieving your online goals and how SEO plays a part?
What Is the Magento Marketplace? | Opace
The Magento Marketplace offers instant access to a range of extensions and plugins that have been designed to boost the performance of your eCommerce website. Curated in an easy-to-search library, you can find tools to help support everything from sales & marketing to order fulfilment & shipping.
Which Google Algorithm Updates Most Influence SEO in 2020? | Opace
Google algorithm updates are a red-letter day for anybody in the SEO industry. Algorithms can set a website’s traffic soaring – or see it tumble from a metaphorical cliff.
Why Now is the Time to Migrate to Magento 2 | Opace
Magento is a world-leading eCommerce platform, estimated to be used by one in four businesses. Originally released in 2008, support for version 1 is coming to end in June 2020 which means that now is the time to migrate to Magento 2. Need some other reasons? We’ve got plenty…
Why SSL and SEO Are Essential for Your Digital Marketing | Opace
In this guide, we will explore why SSL and SEO are essential considerations when it comes to website security and digital marketing.
Why to Choose a WordPress Web Design over a Yell Website | Opace
Yell is a popular choice in the UK for web design yet WordPress offers many more advantages. From better compatibility and flexibility to choice and range of templates and plugins, from contracts and prices to availability of support. Here we compare why you should choose a WordPress web design.
Why Your Website Needs Accelerated Mobile Pages (AMP) in 2019 | Opace
Why AMP, or Accelerated Mobile Pages, are a key factor in the performance of your website in 2019, both with search engines and internet users. It’s all about page speed and AMP means faster loading times, lower bounce rates and better ranking with higher SERPs.
WordPress Basics for Beginners in 2019 and Beyond | Opace
Getting started with WordPress can be a bit daunting if you are a beginner so find out some of the basics of this popular content management system. Here we give you a brief overview of pages, posts and plugins as well as themes, menus and categories.
WordPress vs Wix | Why to Choose a WordPress Website over Wix | Opace
WordPress is an online powerhouse, but many web users are tempted by Wix. It offers a simpler interface, but not necessarily a better one for any business serious about their digital presence. Explore why a WordPress website is still the professional’s choice over Wix.
In-Depth Topic Guides
Digital Marketing: Meaning
Also known as online marketing, digital marketing encompasses any method of promoting a brand, product or service using digital media. This includes search engines, paid internet advertising, developing social media channels and using online content to drive traffic to your business.
It also includes other forms of electronic advertising such as electronic mail, using smartphone apps and mobile technology plus display advertising. Digital marketing, in key terms, is about harnessing the power of traditional marketing methods and applying them through digital technology.
Digital Marketing FAQs
In this glossary, you will learn about various different areas of digital marketing. For example:
- Digital marketing and why it is important.
- The objectives of digital marketing.
- The advantages and disadvantages of digital marketing.
- The differences between Push and Pull Marketing.
- The difference between traditional PR and online PR.
- The best strategies for online advertising.
- The differences between direct marketing and digital marketing.
- What PPC is & how it is different from SEO.
All of our online marketing FAQs have advice on how to achieve the best results from your digital marketing strategy.
Social Media: Digital Marketing Lingo
When it comes to creating engagement with customers on social media, the right tools and strategies can give you the edge. Our FAQs answer key questions like:
- How do I run a successful social media competition on Facebook and Twitter?
- Is Pinterest or Instagram better for SEO?
- What are the pros and cons of Facebook remarketing vs Google remarketing?
- How do I carry out effective video marketing with YouTube?
- What are the best free social media scheduling tools?
- When is the best time of the week to post on social media?
- What are the best social bookmarking sites for generating traffic?
SEO: Digital Marketing Jargon
Our glossary covers all the latest SEO tips and predictions. We cover important terms with answers to questions like:
- How different forms of duplicate content can harm SEO.
- What does bounce rate mean and how does it impact SEO?
- How does Bing compare with Google for SEO?
- How to carry out a technical SEO audit.
- What are the top SEO tips for using robots.txt and mistakes to avoid?
- How to carry out SEO analysis using Google Analytics and Google Search Console.
- What is structured data and how does it impact SEO?
Updated regularly with the latest information and trending questions, our SEO glossary will give you critical information to hone your digital marketing strategy.
Content: Online Marketing Glossary
We take the most commonly used terms and phrases for digital content creation and answer critical questions such as:
- What can link research tools teach us about writing better content?
- How to research attention grabbing blog topics.
- Why choosing WordPress over Wix can have an impact on the SEO for your blog.
- What are featured snippets (Google Questions) and how can you get your website to show?
- What are the best video sharing sites for boosting digital marketing?
WordPress: Digital Marketing FAQ
We apply common digital marketing terms in a practical way to demonstrate:
- The best WordPress plugins that your site shouldn't be without.
- Why you should be choosing a WordPress design over a Yell website.
- The difference between Joomla, Drupal and WordPress.
- WordPress basics for beginners.
- How to add bulk redirects in WordPress.
eCommerce: Basic Digital Marketing Terms
We keep our online marketing glossary up to date with important answers to questions like:
- What are the best ways to increase your order value using Magento?
- What is the Magento marketplace?
- Why is now the best time to migrate to Magento 2?
- How can open source be used to create a world class ecommerce website?
- How does WooCommerce compare to Magento Open Source?
Website Design: Key Terms
Our online marketing FAQs include answers to important issues, such as:
- Why your website needs accelerated mobile pages (AMP).
- How to establish a successful XML sitemap and website structure for SEO.
- Strategies for defining your website requirements.
- How to check your website speed using Pingdom tools & GT Metrix.
- How to choose your website domain name.
- How to improve page load times using Google Lighthouse.
- How to use VR web design to enhance your digital marketing.
Find examples of creative web design and tips for building a mobile friendly website.
Opace is a specialist digital marketing agency providing clients with expert advice and professional support across all aspects of online marketing. From SEO & PPC to Web Design, eCommerce and Content Creation, we deliver tailored solutions to help your digital strategy achieve success.
Bookmark this page to ensure you never miss out on the best explanations and applications of digital marketing terms.
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